Mid-Level Copywriter - Maverick Studios

COME JOIN OUR TEAM!

Maverick Studios is where creativity meets impact. As the in‑house agency for Inspire Brands, we craft award‑winning work that spans design, video, photography, print, and beyond. Serving six iconic brands—Arby’s, Buffalo Wild Wings, Baskin‑Robbins, Dunkin’, Jimmy John’s, and Sonic—our team is a powerhouse of collaboration and passion. We’re all about delivering best‑in‑class creativity, innovation, and solutions that resonate across every project.

At Inspire Brands, we’re not just dreamers; we’re doers. We thrive on innovation and welcome bold ideas at every level, from the kitchen to the boardroom. Here, taking risks and thinking differently aren’t just encouraged—they’re celebrated. It’s how we started, and it’s how we succeed.

Are you a wordsmith with a passion for crafting messages that inspire and engage? As a Copywriter at Maverick Studios, you’ll bring brand stories to life with compelling copy that resonates across platforms. From punchy taglines to longer‑form narratives, you’ll help define the voice of some of the most iconic brands in the restaurant industry. If you thrive on creative challenges and love shaping ideas into impactful messages, this role is for you!

This role ensures copywriting support for all things paid social and owned digital, with an emphasis on owned digital for the Dunkin’ brand. Your focus will be on creating fresh, compelling content for social media, websites, apps, email campaigns, loyalty programs, and social channels—ensuring every message connects with fans and drives brand excitement. From catchy headlines to storytelling that captures the spirit of the brand, you’ll help define its digital voice and build meaningful connections online.

• Develop engaging copy specifically for owned digital and social media channels, ensuring every message captures each brand’s unique voice and tone, connecting with fans and driving digital engagement.
• Concept and brainstorm with creative teammates, using data and insights, to come up with engaging concepts and big ideas that break through clutter and make an impact on our customers.
• Work closely with designers, strategy, art directors, and other team members to develop cohesive and impactful creative solutions.
• Ensure consistency in messaging across all materials, upholding brand guidelines and maintaining a strong connection with target audiences.
• Review and refine copy to ensure clarity, accuracy, and flawless execution in every piece of work.
• Stay ahead of industry trends and consumer insights to create copy that feels fresh, relevant, and impactful.

• 3+ years of experience writing for digital and social media with knowledge of print, and everything in between. A background with restaurant or consumer brands is a tasty bonus!
• Whether it’s snappy headlines or captivating narratives, you bring ideas to life with creativity and flair.
• You love coming up with new ideas and always have something new to share.
• Typos tremble at your precision. You wield grammar and syntax like a seasoned pro.
• Deadlines? Bring them on. You’re fast, efficient, and consistently produce high‑quality work.
• From print to digital to social, you adapt your tone and style to fit every medium perfectly.
• You thrive in team environments, eager to learn and grow while bringing a fresh perspective.

• Create impactful content for major brands like Dunkin’, Arby’s, Baskin‑Robbins, Sonic, Buffalo Wild Wings and Jimmy John’s.
• Experiment, push boundaries, and refine your craft in a supportive environment.
• With a variety of projects and talented peers, your skills will only sharpen.
• From team outings, creative brainstorms, ice cream, beer taps, and all the caffeine you can handle, we know how to celebrate success and fuel creativity.

Minimum 4 years – Bachelor’s Degree

• Bachelor’s degree or equivalent Graphic Design/Strategy/Art/Advertising degree combined with a promising portfolio of work, appropriate for the level of experience and opportunity one has had to date in this field.
• Training at a portfolio school is a plus.