Content Coordinator

Oldcastle® APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard® hardscape, Echelon® Masonry, Moisture Shield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.

Oldcastle APG, a leading provider of outdoor living solutions in North America with an award-winning product portfolio that enables customers to Live Well Outside, is seeking a Content Coordinator for their outdoor products portfolio across Oldcastle APG. This role is responsible for providing organization, process optimization and assistance with photoshoots. Adept in development and application of process to standardize and maximize the efficiency of the photography and video teams’ experience, this role owns the scheduling of the Minnetonka photo studio, the photo submission process and setting up shoots in the field, as well as our internal DAM management as it relates to photos.

Our ideal coordinator is detail-oriented, a strong communicator with excellent follow-up skills, and a true team player who is willing to get physical and assemble, move and shift products for in-studio photoshoots. An innately curious problem solver who enjoys developing relationships, standardization, and organization. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.

This is a hybrid position located in Atlanta, GA.

• Review and assess Workfront photo and video requests
  • Assign projects based on workload in collaboration with Head of Team and convert to Projects
• Support Content Team in developing comprehensive video storyboards and production plans
• Work closely with Design and Photography Teams to maintain proper tagging systems within Bynder (DAM)
• Work closely with Social Media and Video Team to maintain proper tagging systems within Ikonic or Frame.io and Vimeo
• Ensure efficient organization and searchability of video & photo library based on product requirements and maintain up-to-date asset metadata and classifications within library system

• Stand up and maintain an automated system for receiving and organizing photo submissions from across the country, create and document workflows for the submission review process
• Collaborate with Brand and Design to outline and implement standardized criteria for evaluating photo submissions and potential shoot locations
• Review incoming photo submissions against quality standards, brand guidelines, and technical requirements, and working with Brand and Head of Content
• Coordinate with photographers, location owners, and internal teams to schedule and manage photo shoots
• Maintain a digital database of approved locations, submissions, and completed shoots
• Track submission status and provide regular updates to stakeholders
• Manage relationships with property owners, contractors, sales team and obtain necessary permissions for shoots

• Collaborate with social media team to produce compelling content for organic social media campaigns across multiple brands. This includes capturing content on and offsite. And creating content within tools like:
  Adobe Express, Canva, Cap Cut
• Support content calendar management, ensuring alignment with brand campaigns and seasonal initiatives.

• Maintain a user-friendly scheduling system for the photo studio, ensuring efficient use of studio time and resources – calendar view on Workfront
• Assist with setting up photo shoots, including product staging, lighting setup, and equipment preparation
• Coordinate studio…