Content Coordinator

Job Summary

Oldcastle APG, a leading provider of outdoor living solutions in North America with an award‑winning product portfolio that enables customers to Live Well Outside is seeking a Content Coordinator for their outdoor products portfolio across Oldcastle APG. This role is responsible for organization, process optimization and assistance with photoshoots, as well as standardizing and maximizing the efficiency of the photography and video teams’ experience.

The Coordinator will own the scheduling of the Minnetonka photo studio, the photo submission process, and setting up shoots in the field, and will manage internal DAM responsibilities related to photos.

Our ideal Coordinator is detail oriented, a strong communicator with excellent follow‑up skills, and a true team player who is willing to physically assemble, move, and shift products for in‑studio photoshoots. An innately curious problem solver who enjoys developing relationships, standardization, and organization.

• Content Management & Workflow:
  • Review and assess Workfront photo and video requests
    • Assign projects based on workload in collaboration with Head of Team and convert to Projects
  • Support Content Team in developing comprehensive video storyboards and production plans
  • Work closely with Design and Photography Teams to maintain proper tagging systems within Bynder (DAM)
  • Work closely with Social Media and Video Team to maintain proper tagging systems within Ikonic or Frame.io and Vimeo
  • Ensure efficient organization and searchability of video & photo library based on product requirements and maintain up‑to‑date asset metadata and classifications within library system
• Photo Submission & Shoot Management:
  • Stand up and maintain an automated system for receiving and organizing photo submissions from across the country, create and document workflows for the submission review process
  • Collaborate with Brand and Design to outline and implement standardized criteria for evaluating photo submissions and potential shoot locations
  • Review incoming photo submissions against quality standards, brand guidelines, and technical requirements, and working with Brand and Head of Content
  • Coordinate with photographers, location owners, and internal teams to schedule and manage photo shoots
  • Maintain a digital database of approved locations, submissions, and completed shoots
  • Track submission status and provide regular updates to stakeholders
  • Manage relationships with property owners, contractors, sales team and obtain necessary permissions for shoots
• Content Creation Support:
  • Collaborate with social media team to produce compelling content for organic social media campaigns across multiple brands. This includes capturing content on and offsite and creating content within tools like Adobe Express, Canva, Cap Cut
  • Support content calendar management, ensuring alignment with brand campaigns and seasonal initiatives.
• Studio Coordination Responsibilities:
  • Maintain a user‑friendly scheduling system for the photo studio, ensuring efficient use of studio time and resources – calendar view on Workfront
  • Assist with setting up photo shoots, including product staging, lighting setup, and equipment preparation
  • Coordinate studio schedules between photographers, creative team members, and other stakeholders
• Vendor Support for Projects:
  • Coordinating communications with CGI and rendering partners
  • Day‑to‑day communications, sending files, passing through reviews and maintaining timelines to keep projects on schedule.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
• Strong organizational skills and detail‑oriented mindset
• Basic understanding of digital file management and photo organization
• Excellent written and verbal communication skills
• Ability to learn new software platforms quickly
• Strong problem‑solving skills and eagerness to develop processes
• Self‑motivated with ability to work both independently and as part of a team
• Basic computer proficiency including Microsoft Office or Google Workspace
• Preferred Qualifications (Not Required):
• Basic photography knowledge or interest
• Basic social media knowledge or…