Creative Technologist Manager

The Manager, Creative Technology, drives the integration and application of creative technology solutions to enable tech-augmented marketing for The Coca-Cola Company. This role is responsible for leveraging generative AI and creative automation to generate and deliver high-quality adaptations across channels and markets. The Manager will ensure the delivery of adaptations in a playbook or toolkit format and manage their deployment to the Digital Asset Management (DAM) system, supporting speed, personalization, and creative excellence.

• Champion the use of Adobe Fizzion, Firefly, Gen Studio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale.
• Develop and implement scalable creative technology solutions to support performance marketing and content supply chain optimization.

• Use creative technology to generate adaptations of content for media, print, packaging, and digital channels.
• Ensure delivery of adaptations in a standardized playbook or toolkit format, and manage their upload and organization within the DAM system.

• Automate content workflows to accelerate production timelines while maintaining high creative standards.
• Implement quality control and governance mechanisms to ensure brand integrity across all generated content.

• Stay current with emerging technologies in generative AI, creative automation, and digital experience platforms.

• Bachelor’s degree in Creative Technology, Digital Media, Computer Science, or related field.
• 2+ years of experience in creative technology, digital innovation, or creative operations, ideally within a marketing or agency environment.
• Proficiency with Adobe Creative Cloud, Adobe Firefly, Gen Studio, and other generative AI platforms.
• Strong understanding of personalization strategies, content supply chains, and performance marketing.
• Experience with automation tools, APIs, and data-driven content systems is a plus.
• Excellent communication skills and the ability to explain complex technical concepts to non-technical stakeholders.

• Familiarity with Mar Tech stacks, DAM systems, and content orchestration platforms.
• Experience with interactive content, motion design, or web-based creative experiences.
• Passion for innovation, experimentation, and scaling creative excellence.