Sr. Manager, Events

The Sr. Manager of Events is responsible for leading the creative and operational strategy behind all event experiences, speaker programs, and on-site activations that bring the brand to life. In this role, the Sr. Manager oversees the end-to-end planning and execution of market events from content development and speaker engagement to experiential environments and hospitality experiences ensuring alignment with brand goals, audience engagement, and overall event excellence.

As a cross-functional leader, the Sr. Manager partners closely with Brand, Production, Operations, and Marketing teams to deliver elevated, high-impact events that inspire attendees and strengthen brand positioning. This role requires a dynamic mix of strategic vision, creative thinking, and exceptional executional discipline.

• Event Programming:
  • Support the Brand team in identifying, vetting, and securing speakers, influencers, and media partners who align with Market objectives and audience interests.
  • Serve as the relationship owner for speaker engagements, lead outreach and pitching efforts to potential speakers, managing all communications, fee negotiations, etc.
  • Oversee the contracting process, ensuring terms, deliverables, and timelines are clearly defined and executed.
  • Collect, track, and manage all speaker materials including headshots, bios, and session content.
  • Maintain and manage the master speaker calendar, ensuring all session details are shared with cross-functional teams (web, marketing, social, signage, and creative).
  • Partner with Event Operations to deliver an exceptional on-site experience coordinating logistics such as AV, stage décor, environment design, food & beverage, temporary staffing, and vendor support.
• Signage: Collaborate closely with the Production Team, which manages all events-related signage including venue and activation signage, event listings, and logistical signage as they are most closely aligned with event content and scheduling.
• Buyer Lounges: Lead décor design, food & beverage coordination, and staffing for all buyer-facing environments such as the Atrium and Buyer lounges.
• Fashion Shows: Oversee all show logistics including model coordination, set and environment design, décor, and AV production.
• Amenities: Manage activation-based amenities including floor bars, atrium or lobby features, and coffee pop-ups.
• Parties & Mixers: Plan and execute social experiences including nightly events, kick-offs, VIP mixers, and meet-and-greets.
• VIP & Designer Dinners (25+ guests): Produce intimate gatherings and round tables, including off-site coordination, menu development, and décor, post-event close-out. Provide assistance where necessary on dinners with under 25 guests.
• Photo Opportunities: Concept and oversee “Instagrammable moments” that drive engagement and social shareability.
• Product Displays
  :
  Hire and manage a contractor to procure and install product displays at the Market centers. Work with Development and Operations to ensure proper placement and build-out of the displays.
• Speaker & Guest
  
  Experience:
  
  Oversee all on-site speaker management, hospitality, and engagement touchpoints. Ensure a professional and welcoming experience for talent and VIPs throughout the event lifecycle.
• Post-Event Management: Lead follow-up communications including thank-you notes, gift distribution, and sharing of post-event content or recordings. Gather and analyze feedback to inform continuous improvement of future events.

• Lead all aspects of event planning and execution for the Atlanta market, from strategy through post-event analysis.
• Ensure seamless integration of physical market experiences and operational excellence across all phases.
• Oversee setup, attendee management, and breakdown with precision and efficiency.

• Deliver exceptional buyer and seller experiences throughout the event lifecycle.
• Monitor and enhance all customer touchpoints using feedback and data-driven insights.
• Serve as the primary contact for customer needs, ensuring swift and effective resolution.

• Partner with…