Creative Associate

About the Role

You will shape how the largest Black art retailer in the world shows up across every surface, from the art that inspires our drops to the Tik Tok that goes viral to the activation that gets people talking. This is the path to Creative Director at TAAC Group.

We are building the next decade of culture-defining brands across art, fashion, and lifestyle. The Creative Associate sits at the heart of that work, fueling original artistic inspiration, social-first content, and the campaign creative that drives our growth.

Artistic and Inspiration

• Contribute original concepts, mood boards, and visual references that feed our weekly art launch engine, approximately 30 new pieces per week
• Track cultural moments, art movements, and aesthetic shifts shaping our audience
• Collaborate with artists, our 40-creator network, and influencer programs (Smard Y, Smard X) on visual direction

Organic Content and Social

• Develop creative concepts for Tik Tok, Instagram, and emerging platforms, including Tik Tok Lives, drops, and serialized content
• Storyboard and brief UGC creators
• Build campaign narratives around launches such as the Juneteenth BOGO, the New Era Collection, the Dearra Taylor coffee table book, and the Lorvae collaboration
• Partner with the community team on ambassador content, partnerships, and cultural activations

Graphic Design and Campaign Execution

• Design static and motion assets for paid channels (Meta, Tik Tok), email (Klaviyo flows, BOGO campaign), and organic social
• Produce on-brand graphics for landing pages, product launches, and campaign rollouts
• Translate brand strategy into shoot briefs, ad concepts, and video direction
• Support activations and in-person moments, including the Atlanta showroom, events, and pop-ups

• Strong graphic design skills with a portfolio demonstrating range across digital and campaign work
• Working proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Fluency in Tik Tok and Instagram as both a creator and a consumer
• Strong cultural awareness, especially around Black culture, music, fashion, and art
• Excellent brief-writing and concept articulation
• A clear point of view on visual taste, including the artists, brands, and references you draw from

• Fine art or illustration background
• On-camera comfort or experience directing talent
• Motion design or video editing skills (Cap Cut, After Effects)
• Experience with direct-to-consumer, art, or fashion brands
• Event or activation production background
• Photography or shoot production experience

To be submitted alongside the resume and portfolio. This task is required for all candidates.

• Three references that inspire you, with one sentence on why each
• A 60-second Tik Tok concept for Smard Art tied to a current cultural moment
• One graphic design sample you are most proud of, with a brief explanation of the brief and your thinking

This role reports into the Senior Marketing Lead covering community and organic content, with a dotted line to paid creative. It is intentionally structured as a launchpad to Creative Director at TAAC Group, with progression milestones evaluated against creative output quality, campaign impact, and leadership growth.