Brand Content & Production Specialist

Description

Established in 1972, Mount Vernon School serves over 1,250 students in Preschool through Grade 12 on our 40-acre Atlanta campus. Grounded in Christian values, Mount Vernon prepares all students to be college-ready, globally competitive, and engaged citizen leaders. Mount Vernon School anchors the Mount Vernon Organization as a destination of inquiry, innovation, and impact. Through MVSO, the online division of our Upper School, and MV Ventures, our research and educational consultancy, our organization is living its mission to design a better world by providing unique and differentiated value for all community members now and into the future.

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The Team

The Brand Team functions as an internal marketing, creative, and communications agency. The Brand Team serves the entire Mount Vernon Organization, including the School, MVSO - the Virtual Global Campus, and Ventures - the educational consultancy. The team includes the Chief Brand Development Officer, Director of Web Development & Digital Experience, 2 Graphic Designers, Brand Content & Production Specialist, and Made in MV Store Manager, each contributing to strategic storytelling, visual design, and digital engagement.

Highly collaborative and primarily in-person, with some hybrid flexibility, the team leverages digital tools and frequent touchpoints to produce an incredible number of high-quality assets that elevate the Mount Vernon identity.

The Brand Content & Production Specialist is a highly organized, hands-on member of the Mount Vernon Brand team responsible for bringing the brand to life across social media, photography and print. Working across Mount Vernon School (MVS), Mount Vernon School Online (MVSO), and Mount Vernon Ventures, this role manages content calendars, coordinates photography, publishes social content and oversees all in-house and external print production from approved creative through final delivery.

With two graphic designers already on the Brand team, this position serves as the content and production engine that moves ideas from planning to execution. The ideal candidate is highly organized and who knows how to make things happen. They can build a content calendar, coordinate a photographer, publish a Reel, organize a photo library, review a print proof and communicate with a vendor, all while keeping projects on schedule and the brand experience consistent.

Social Media & Content Planning

• Build and maintain social media content calendars for MVS, MVSO and Ventures.
• Plan and coordinate content across Instagram and other relevant platforms.
• Schedule and publish Reels, Stories, grid posts, carousels and other social content.
• Partner with Brand team members and internal stakeholders to identify stories, events, people and experiences to capture and share.
• Collaborate with graphic designers to develop social assets from campaigns and content ideas.
• Prepare posts for publication, including captions, links, tags, hashtags and calls to action.
• Monitor published content for accuracy, quality and brand alignment.
• Track basic social performance metrics and use insights to inform future content planning.
• Stay current on Instagram features, trends and best practices.

Photography Coordination & Content Capture

• Own planning and coordination of photography needs across MVS, MVSO and Ventures.
• Maintain an annual photography calendar aligned with admissions, marketing, storytelling, events and organizational priorities.
• Coordinate photographers, locations, schedules, participants, permissions and other shoot logistics.
• Develop photography briefs and shot lists for key campaigns, events and storytelling opportunities.
• Ensure photography reflects Mount Vernon’s brand, values and visual standards.
• Identify opportunities to capture authentic, timely imagery for social media, website storytelling, admissions and marketing.
• Coordinate delivery, organization and archiving of photography assets.
• Maintain an accessible, searchable photo library and proactively identify gaps that require new photography.
• When appropriate, capture basic mobile photography and video for timely social storytelling.

Print Production & Vendor Management

• Weekly hands on print production using in-house printers and cutters to produce various jobs from posters, flyers, booklets, postcards, etc.
• Manage all print projects from approved creative through final delivery.
• Partner with graphic designers to ensure files are properly prepared for production.
• Obtain estimates and…