Director, Customer Marketing

Tri Net is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.

Tri Net has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement.

Tri Net always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.

A Brief Overview We are seeking a strategic and results-oriented Director of Customer Marketing to lead our dynamic customer marketing team. As the Director, you will be responsible for developing and executing customer-centric marketing strategies and initiatives that drive customer loyalty, retention, and advocacy. You will develop and lead a referral program for the organization. You will lead a team of customer marketing professionals, leveraging data-driven insights and innovative approaches to optimize the customer experience and maximize customer lifetime value.

What you will do Customer Marketing Strategy:
Develop and implement a comprehensive customer marketing strategy that aligns with our company's goals and objectives. Define and execute programs and initiatives to drive customer engagement, retention, and advocacy throughout the customer lifecycle.

Team Leadership:
Manage and inspire a team of customer marketing professionals, including customer success managers, retention specialists, and loyalty program managers. Foster a collaborative and high-performing team culture, promoting professional growth and a strong focus on customer success.

Customer Segmentation and Insights:
Utilize data and customer insights to segment our customer base and develop targeted marketing strategies and personalized experiences. Leverage customer feedback, surveys, and analytics to drive continuous improvement and optimize customer satisfaction.

Customer Journey Optimization:
Analyze the customer journey and identify opportunities to enhance touchpoints, streamline processes, and drive customer loyalty. Collaborate with cross-functional teams, including sales, product, and customer support, to ensure a seamless and consistent customer experience.

Referral programs and processing:
Develop and manage a comprehensive referral strategy that drives high‑quality lead acquisition through customer, partner, and broker referral channels.

Retention and Loyalty Programs:
Develop and execute retention and loyalty programs, such as customer loyalty programs, referral programs, and VIP customer initiatives. Implement strategies to increase customer lifetime value, reduce churn, and drive customer advocacy.

Customer Communications:
Oversee customer communications and develop targeted messaging and content across various channels, including email, social media, and in-app messaging. Ensure messaging aligns with the brand voice and resonates with different customer segments.

Customer Success

Collaboration:

Collaborate closely with the customer success team to align customer marketing efforts with customer onboarding, adoption, and renewal processes. Develop strategies to proactively engage customers, address their needs, and…