Senior Director of CPG​/Product Design

Senior Director of CPG/Product Design

The Senior Director of CPG/Product Design is the strategic and creative lead responsible for guiding the development of product designs from early-stage concept translation through to refined, review‑ready visualization across core, seasonal, and licensed lines.

• Lead the development of product designs across categories ensuring they are emotionally resonant, brand-aligned, and commercially scalable.
• Translate upstream concept inputs (e.g., sketches, storyboards, seasonal themes) into dimensional product designs that balance visual storytelling with function and manufacturability.
• Oversee the Industrial Design and Toy Design teams, providing day‑to‑day direction, creative feedback, and mentorship.
• Drive the review, refinement, and stakeholder alignment process, collaborating cross-functionally to achieve internal approvals, line integration, and timeline clarity.
• Ensure design outputs reflect both the Santa verse’s world building and the product’s physical interaction goals, integrating tactile play, form hierarchy, and consumer delight.
• Collaborate with the Concept and Ideation team on the review of concept decks, seasonal product visualizations, and pitch presentations to ensure alignment across all product and packaging.
• Deliver robust product visualizations including concept sketches, CADs, 3D renders, and mockup inputs.
• Collaborate with the Structural Packaging team to align packaging form with product design, ensuring dimensional harmony and storytelling cohesion.
• Support product storytelling within sell‑in tools, retail mockups, and cross‑functional merchandising planning.
• Act as the conduit between creative ideation and product development, providing clear, execution‑ready deliverables to Product Development and Sourcing Teams.
• Maintain awareness of materials, manufacturing techniques, and innovation opportunities in the CPG/toy space.
• Key Interfaces
  • Concept & Ideation Team:
    Collaborates to ensure product designs reflect early creative direction and storytelling goals.
  • Packaging Design Team:
    Partners on form/fit alignment and unified product-package experiences.
  • Product Development Team:
    Hands off final tech packs with detailed designs and renderings for costing, sampling, and production feasibility.
  • Creative Operations & Program Management:
    Ensures review cycles, deliverables, and milestones are aligned and trackable.
  • Sales, Licensing, and Retail Strategy:
    Supports line planning and retail visualization as needed.

• 10+ years of experience in product design, industrial design, or toy design, preferably in licensing, entertainment, or storytelling‑driven brands.
• Robust design portfolio demonstrating dimensional storytelling, surface development, and product visualization.
• Experience managing and mentoring design teams and delivering collaborative design reviews with stakeholders.
• Familiarity with materials, finishes, user interaction, and manufacturing processes across consumer goods.

• Product Design Leadership
• Industrial & Toy Design Oversight
• Story-Driven Aesthetic Translation
• CAD & Visualization Excellence
• Concept-to-Execution Collaboration
• Cross-Functional Communication
• Stakeholder Alignment & Review Rigor
• Prototyping & Dimensional Integration
• Team Mentorship & Feedback Delivery
• Seasonal and Licensed Line Adaptability

• Bachelor's degree in Industrial Design, Toy Design, Product Design, or related field.

The Lumistella Company is an equal employment opportunity employer.