Instructional Designer - Retail

Instructional Designer – Retail

200 Galleria Parkway SE Suite 900 Atlanta, GA 30339

Full time

The Instructional Designer – Retail is the learning architecture and design lead within the L&D team for our Race Trac Stores. This role is accountable for translating business needs and performance gaps into structured, evidence‑based learning solutions — determining what to teach, in what sequence, to whom, and why. The Instructional Designer owns the instructional strategy from needs analysis through final design sign‑off, partnering closely with subject matter experts (SMEs), business stakeholders, and Content Developers to ensure every learning solution is grounded in adult learning principles and aligned to measurable outcomes.

This is a consultative, methodology‑forward role. The Instructional Designer brings a point of view to every project — challenging scope when needed, advocating for the learner, and ensuring that learning solutions are practical and durable in a fast‑paced, frontline retail environment.

• Partner with business leaders, operations, HR, and SMEs to conduct thorough needs analyses — distinguishing training problems from performance or process problems before design begins.
• Translate identified performance gaps and business objectives into clear, measurable learning objectives that drive instructional design decisions.
• Define the appropriate learning modality, format, and delivery approach (eLearning, ILT, blended, microlearning, job aids) for each initiative based on audience, context, and complexity.
• Develop and maintain a learning design framework and standards that guide the work of the full L&D team.

• Design learning experiences using established s (e.g., ADDIE, SAM, backward design) and adult learning principles — not just content delivery.
• Write detailed storyboards, scripts, facilitator guides, participant workbooks, and assessment frameworks that provide clear, production‑ready direction to Content Developers.
• Design assessments, knowledge checks, and evaluation strategies aligned to Kirkpatrick levels that measure actual behaviour change and business impact — not just completion.
• Create and maintain Race Trac's instructional design standards, templates, and content maturity frameworks to ensure quality and consistency across all programs.

• Serve as the primary instructional consultant for business stakeholders and SMEs — managing scope, setting expectations, and guiding the content development process from kickoff through final review.
• Lead design review sessions with SMEs, synthesizing complex operational and technical information into clear learning content without losing accuracy.
• Manage review cycles, feedback integration, and revision processes with professionalism and a bias for action.

• Establish and track learning effectiveness metrics, using data and learner feedback to continuously improve program design and instructional quality.
• Conduct periodic reviews of existing training portfolios to identify gaps, outdated content, and opportunities for redesign or consolidation.
• Contribute to Race Trac's content maturity matrix, ensuring programs are appropriately classified and maintained throughout their lifecycle.

• Partner closely with Content Developers to hand off design work clearly, answer production questions, and review final content for instructional fidelity.
• Contribute to the L&D team's collective capability — sharing frameworks, templates, and lessons learned to elevate the quality of work across the group.
• Stay current on trends in instructional design, adult learning research, and emerging technologies including AI‑assisted design tools.

• Bachelor’s degree in Instructional Design, Educational Technology, Curriculum & Instruction, Psychology, Communications, or a related field.
• 3–5 years of progressive experience in instructional design, with a demonstrated track record of designing learning solutions from…