Senior Digital Marketing Specialist

Exotec designs and delivers advanced automation solutions that help global brands optimize warehouse performance while supporting warehouse teams across at every level. Our organization combines elegant mechanical design, resilient software and a deep understanding of logistics operations to solve our clients’ most complex challenges.

Working at Exotec means contributing to the systems used daily in warehouses. You’ll collaborate with passionate colleagues who share knowledge, challenge ideas and work in a respectful environment that values the diversity of more than 1,000 Exo People around the world.

Here, your work moves from concept to production and into the hands of clients who rely on it each day. You’ll join a company where collaboration, excellence, and meaningful impact guide what’s built next.

• Create,optimize,and execute
  
  Exotec’sdigital marketingstrategyfor avarietyofpaidandownedchannelsincluding
  
  Paid Search,Paid Social, Display,Email, Web, etc.
• Develop and implement effective
  
  Search
  
  Engineand Generative Engineoptimization(SEO& GEO) strategies, includingactiveoversight ofourdigital marketing agency
• Own theday to day management,optimization and strategy of Exotec’swebsiteto drive deeper engagement and support lead generation
• Createstrategicbriefs andpartnerwithother
  
  Marketingteammembersto translatethosebriefsintocompellingad copy,visualassets and landing pages for use in all digitalcampaigns
• Measure and report performance of all digital marketingcampaigns, andassessagainstgoals (ROI and KPIs)
• Conductdigital benchmarks on aregularbasiswithkeycompetitorstodetermineopportunitiestoimproveourdigitalapproach
• Manageday-to-dayrelationshipswithcontractedagenciesandinternalteamtosuccessfullydeploymarketingcampaigns
• Collaboratewithfinance staff to set andstaywithinbudget

• 5-7yearsof relevant, hands-onexperiencein digital marketing
• DemonstrableexperienceleadingandmanagingSEO/SEM, marketingdatabase,email, social media and/or displayadvertisingcampaigns
• Advanced in Google Analytics, Tag Manager and Optimize
• Experience with Salesforce &Pardot
  
  ExperiencewithGDPRRegulationsand Executionispreferred
• Workingknowledgeof HTML, CSS, and Java Scriptdevelopmentandconstraintsispreferred
• Excellent English communication and rapport-buildingskillswiththeabilitytobringseveralstakeholderstogetherand leadtowarddecision
• Strongprojectmanagementskillsand attention todetail
• B2B tech company(orwithinasimilarfast-pacedindustry) expérienceispreferred
• Experienceworkinginaninternationalenvironment
• Travelup to 20% to attendtradeshows and conferences, asneeded

• Competitive compensation package, inclusive of salary and annual bonus
• Comprehensive medical, dental and vision coverage
• Generous vacation and time off policy
• 401(k) with company match up to 5%
• Eligibility to participate in Employee Share Program after 1 year of employment
• Continuous opportunities for training and development in an international setting
• Beautiful, newly renovated office space in midtown Atlanta