Performance Marketing Manager

Marketing

Atlanta, US Remote Full-time $70,000 – $105,000

About Winixx

Winixx Inc. is a New York-based technology holding company operating a portfolio of over 30 SaaS platforms across freight, fleet management, financial infrastructure, and market intelligence. Founded with a mission to modernize fragmented and underserved industries, Winixx builds technology that removes inefficiencies, creates transparency, and puts more value in the hands of the people doing the actual work. Our flagship products include Winixx Freight, a next-generation load board with embedded instant payment;

fleetOS, a comprehensive fleet management and roadside assistance platform; and Baron Meddy Financial, our financial infrastructure arm facilitating capital deployment, escrow, and M&A advisory across verticals. Winixx is headquartered in Atlanta, Georgia, with remote teams operating nationwide.

Role Summary

The Performance Marketing Manager at Winixx drives paid acquisition across carrier, shipper, and fleet audiences — owning the paid search, paid social, and display advertising channels that fill the top of the sales funnel. You will manage significant ad spend with a relentless focus on CAC, ROAS, and conversion efficiency.

What You'll Do

• Plan, execute, and optimize paid campaigns across Google, Meta, Linked In, and programmatic channels
• Own the paid marketing budget and deliver measurable ROI across carrier, shipper, and fleet acquisition goals
• Build and test audience segments, ad creatives, and landing page experiences
• Implement and maintain conversion tracking and attribution infrastructure
• Conduct ongoing A/B testing across ad copy, creative, targeting, and landing pages
• Collaborate with the content and design teams to develop high-performing ad assets
• Report weekly on paid performance metrics including CPL, CAC, ROAS, and pipeline contribution
• Stay current on platform changes, bidding strategies, and emerging paid channels relevant to the freight and fleet market

What We're Looking For

• 3+ years of performance marketing experience managing paid campaigns with significant monthly ad spend
• Deep proficiency in Google Ads and Meta Ads Manager
• Strong understanding of attribution modeling and multi-touch conversion tracking
• Experience with A/B testing frameworks and statistical significance
• Analytical mindset with proficiency in Google Analytics, data studio, or equivalent
• Experience marketing to blue-collar or trade audiences is a strong advantage
• Bachelor's degree in Marketing, Business, or a related field
• Google Ads or Meta Blueprint certification is a plus

• Competitive base salary commensurate with experience
• Performance bonus program tied to individual and company milestones
• Hybrid work environment with flexible scheduling
• Career growth opportunities across 30+ SaaS products and multiple verticals
• Front-row seat at a technology company at the beginning of a major national expansion
• Collaborative, mission-driven team environment
• Paid time off and company holidays
• Professional development and continuing education support

Winixx Inc. is an equal opportunity employer. We evaluate all applicants on the basis of qualifications, experience, and demonstrated ability without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable law.

The compensation range reflected in this posting represents the minimum and maximum target range for this position. Individual pay within the posted range is determined by a candidate's demonstrated experience, educational background, skill set, and geographic location. Final compensation is established at the time of offer and may fall anywhere within the stated range based on these factors.

Compensation ranges reflect national US market data and are subject to change. Additional forms of compensation may include performance bonuses, equity participation, and other benefits as outlined in your offer documentation.