Associate Marketing Director Rare Disease Myasthenia Gravis; gMG

Make your mark for patients

We are looking for an Associate Marketing Director Rare Disease for Myasthenia Gravis (gMG) who culture-driven, collaborative group of highly motivated, well-intentioned individuals is collectively looking to make an impact on the patients we serve to join us in our Rare Disease Organization team, based in one of UCB's offices in Atlanta, GA, Raleigh, NC or Boston, MA
. Please note this is not a remote role.

The Associate Marketing Director Rare Disease for gMG will play a key role in shaping HCP strategy to ensure UCB is optimizing patient value for those impacted by generalized myasthenia gravis, while helping build UCB's leadership position in the market through the development and execution of medical education and congress strategies in support of Rare neuromuscular therapies
. To be successful in this role, the gMG Marketing Lead will proactively seek out and drive strong cross-functional collaboration across key internal teams.

• Commercial Teams
• Medical Affairs
• Medical Science Liaison
• Thought Leader Liaisons
• Legal
• Regulatory

• Help define and support the HCP Marketing strategy for the promotion of two therapies for the rare disease, gMG, to the neuromuscular community
• Coordinate and own all promotional and logistical efforts for commercial activities at national (AAN and AANEM) and local HCP congresses, including exhibition booths, product theatres, and receptions, while working with congress organizers and colleagues to identify additional opportunities
• Partner with medical affairs to ensure seamless congress presence across commercial and medical activities
• Develop and drive trust in UCB as a preferred partner in the gMG market by leading the strategy and execution of key leadership initiatives and non-branded tactics
• Engage with KOLs with white-glove service to gain brand insights and to drive seamless tactical execution
• Lead strategic development, execution, and implementation of peer-to-peer educational programs - both branded and unbranded
• Develop and refine key performance indicators (KPIs) to measure the impact and success of key initiatives. Drive internal analytics to monitor and optimize the effectiveness of engagement strategies
• Skillfully manage content through the Review Committee (RC) process
• Consistently deliver on project requirements and strive for flawless execution.
• Influence across the internal matrix to drive change and gain internal stakeholder support.
• Listen and learn from internal and external stakeholders to uncover insights to drive business forward.
• Provide input to, and utilize findings from market research studies dedicated to understanding needs of healthcare providers, turning customer insights into actionable programs that have a beneficial impact on the growth of the business
• Operate at the highest level of UCB compliance and professional standards. Compliance is a part of how we operate within UCB. Adherence to compliant behavior is an expectation at UCB and demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.

• Bachelor's Degree in the health sciences, business/marketing, or related field
• 12+ years of pharmaceutical marketing or sales experience

• Rare disease and/or neurological experience
• Impressive speaking, writing, and communication skills. Ability and comfort to present to internal and external groups of all sizes, sometimes at short notice.
• Ability to solve complex problems, leveraging internal and external capabilities to find innovative solutions
• Ability to be agile and lead scope changes based on external or internal factors
• Demonstrated experience and success leading without authority across multidisciplinary and/or highly matrixed teams.
• Strong understanding of regulatory, compliance, and legal issues germane to commercial marketing
• Keen understanding of how to leverage the sales forces to execute tactically and accomplish key objectives and business goals

This positions reasonably anticipated base salary range is $148,000 - $194,300 annually.…