Senior Director Product Marketing, Digital Assets

Senior Director Product Marketing, Digital Assets

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.

Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values:
High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

We are looking for an experienced Product Marketing leader who is passionate, strategic, and intensely customer-focused. In this role, you will define the vision and lead the strategy, positioning, and messaging for new and existing products, ensuring they resonate with diverse audiences, partners, and use cases—all driving business growth. As a key leader, you will collaborate cross-functionally with product management, marketing, communications, business development, executive leadership, external partners, and customers.

The ideal candidate has extensive experience partnering with product teams and thrives in creative and technical environments, translating complex solutions into compelling, market-ready narratives. You will play a pivotal role in shaping Circle’s roadmap, leveraging competitive intelligence, product positioning, and go-to-market strategies to execute high-impact launches that accelerate our business and strengthen our market position.

• Lead, and mentor a high-performing team of product marketers, focused on delivering customer‑centric solutions.
• Collaborate cross‑functionally with product managers, marketers, leadership, and customer‑facing teams to develop, position, and launch products globally.
• Drive go‑to‑market excellence, overseeing market validation, messaging, positioning, and launch execution to maximize adoption and impact.
• Develop data‑driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long‑term growth.
• Empower sales & partnerships by creating training programs, customer‑facing content, and partner enablement assets that support revenue and adoption.
• Lead competitive intelligence efforts, providing in‑depth analysis and strategic positioning to ensure Circle stays ahead of the competition.
• Steer high‑impact strategic initiatives, driving cross‑functional projects that shape the company’s direction and market influence.

• Growth mindset & agility – You embrace learning, adapt quickly, and execute with speed and iteration. You excel in unstructured environments, bringing clarity and direction to ambiguity.
• Strategic thinker & hands‑on leader – You seamlessly shift between big‑picture strategy and tactical execution, setting a strong example for your team.
• Proven industry expertise – 10+ years of experience in traditional finance, payments, DeFi, or crypto (required).
• B2B product marketing leadership – 5+ years of experience leading a product marketing function with demonstrated progression in a B2B organization (required).
• Track record of impact – Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies.
• Technical acumen & market insight – A deep understanding of platform services businesses, with the ability to navigate and articulate complex technical concepts.
• T…