Senior Manager - Flights Marketing; Bangkok

Senior Manager - Flights Marketing (Bangkok-based, relocation provided)

At Agoda, we bridge the world through travel. Our story began in 2005 when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. Today, as part of Booking Holdings, we connect people with millions of hotels, flights, and experiences worldwide. If you’re ready to begin your best journey and help build travel for the world, join us.

The Performance Marketing Team is a world leader in online marketing, highly data‑driven and focused on at‑scale programs that improve the lifetime value of Agoda customers. The team blends analysts, strategists, and data scientists, fostering a learning environment where you can grow by working with experts from around the world.

• Define marketing strategy for the Flights vertical (outside of pricing).
• Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business across channels such as CRM and paid performance marketing.
• Conduct end‑to‑end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights.
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth.
• Partner closely with marketing, product, and flights supply functions to identify opportunities, analyze trends, and drive meaningful initiatives using SQL, Tableau, or similar tools.
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.
• Communicate complex findings, performance updates, and strategic recommendations to stakeholders, including senior management.
• Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members.

• 8+ years in a data‑analysis role or similar projects involving big data, preferably in tech, e‑commerce, or digital marketing.
• Bachelor’s degree in computer science, statistics, mathematics, engineering, economics, or finance.
• Strong analytical skills with the ability to translate data into actionable insights and impactful recommendations.
• Proficiency in business intelligence tools and data warehousing (SQL, Tableau, MS Excel).
• Excellent written and verbal communication skills, with experience creating clear, visually appealing presentations.
• Stakeholder management experience with senior executives and commercial acumen.
• People‑management experience, including hiring, coaching, and developing team members.
• Proactive, entrepreneurial mindset with strong ownership and get‑things‑done attitude.

• Experience in digital or social media marketing.
• Experience in the online travel or e‑commerce industry.
• Experience in hypothesis testing frameworks, statistical analysis, and using Python or R for data manipulation and analysis.

Agoda is committed to equal employment opportunity and embraces diversity and inclusion. We consider all qualified applicants regardless of race, color, national origin, sex, gender identity, sexual orientation, age, religion, disability, or veteran status.