Technical Marketing Specialist

Assignment Summary

We are seeking aSenior Analyst with expertise in marketing technology strategic enablement to drive the successful adoption of marketing technologies by ensuring the alignment of tool selection, implementation, and organizational readiness with overarching business needs. The Senior Analyst will act as a key support function in analyzing current capabilities and opportunities, contributing to solution design, and assisting in the rollout of new technology implementations.

• Analysis and Diagnosis:
  Assist with the diagnosis and definition of business problems through research and marketer stakeholder sessions. Analyze current Mar Tech stack and campaign processes to identify gaps and opportunities.
• Implementation Support:
  Support implementation strategy development and its execution for new technology and workflows.
• Solution Design:
  Contribute to technology and process solution design, grounded in business goals and success measures.
• Change Management:
  Apply change management tactics such as documenting change impact assessments, assisting with risk identification and mitigation plans, and supporting the communication plan.
• Collaboration:
  
  Partner with internal teams across Product, IT, Marketing Operations, Marketers, and external technology vendors throughout execution and implementation of strategic initiatives.

• Analytical
  
  Skills:
  
  Ability to analyze business problems, campaign processes, and marketing technologies.
• Communication &
  
  Collaboration:
  
  Strong skills in partnering with diverse groups, including stakeholders/ users, Marketers in various roles, Mar Tech (IT/Product), Operations roles such as PMO and system support, and external vendors.
• Technology Fluency:
  Experience with technologies across the core focus areas of the team:
  Content, Customer Data and Journey Orchestration, and Workflow. Candidate must have relevant experience with one or more of the following: AEP and Adobe RTCDP, Adobe Journey Optimizer, Adobe Workfront, DAM (such as AEM Assets or Aprimo DAM), Adobe Creative Cloud and Firefly Services.
• Documentation:
  Proficiency in documenting processes, frameworks, and solution details.
• Project Support:
  Experience or familiarity with implementation, rollout strategies, and applying change management principles.