Associate, Digital Marketing

Overview

We’re seeking a detail oriented, tech savvy, and customer obsessed Associate, Digital Marketing Strategy, to develop B2C and B2B digital marketing strategies for our real estate portfolio. This role will be a key contributor to our multichannel marketing efforts, helping generate qualified leads throughout the customer journey. As a member of the digital marketing team, you will play an integral role in managing and optimizing our marketing technology stack, connecting prospects to customer workflows while driving efficiency and scalable automation.

You will collaborate closely with property operations, sales teams, and marketing partners to ensure that lead generation mechanisms (CRM systems, marketing automation tools, websites, and partnership referral channels) are functioning effectively and consistently delivering qualified lead generation mechanisms. This role is responsible for supporting  and , with shared and overlapping responsibilities across both websites.

Digital Marketing

• Identify opportunities and challenges within the customer journey and develop strategies for improving the flow
• Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan

Website Management & Optimization

• Leverage reporting tools to monitor websites’ performance
• Partner with the Associate, Digital Advertising on opportunities to increase lead performance quality and reporting on the end-to-end customer journey
• Monitor and manage incoming lead flow across multifamily websites to ensure timely follow-up and optimal distribution
• Maintain and optimize lead capture forms, chatbots, and contact pathways on websites
• Oversee the website maintenance and site content optimization

Marketing Automation & Campaign Execution

• Build and deploy automated email and SMS journeys to nurture customers throughout the funnel
• Segment audiences based on behavior, demographics, and lifecycle stage to deliver personalized communications
• Test and refine drip campaigns, autoresponders, and re-engagement workflows to improve lease conversion rates
• Support marketing campaigns with timely execution of automated communications and lead flow updates

Systems & Data Management

• Own day-to-day management of marketing automation platforms (e.g., CRM, CDP, etc.)
• Ensure clean data hygiene and integration between marketing platforms
• Work with analytics teams to develop dashboards that surface actionable insights on campaign and lead performance

• 3+ years of experience in digital marketing management, marketing automation, CRM, or lead management, preferably in commercial real estate
• Familiarity with CRM, CDP, MAP, GA4 and Google Tag Manager platforms
• Understanding of digital advertising, website conversion tactics, and SEO
• Analytical mindset with the ability to derive insights from data and act on them
• Detail-oriented, highly organized, and comfortable in a fast-paced, matrixed environment
• Strong communication skills and a proactive, team-first attitude

• Experience in multifamily housing or commercial real estate
• Knowledge of fair housing guidelines and digital marketing compliance
• Understanding of digital advertising, website conversion tactics, and SEO
• Strong understanding of the residential leasing lifecycle and lead-to-lease funnel

This role is 4 days in office at 3340 Peachtree Rd, Atlanta and 1 day WFH.

The RMR Group offers an extensive total rewards package to ensure that your benefits align with your needs. Employees who work at least 21 hours per week are eligible to participate in The RMR Group’s benefits plans, including:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & Disability Insurance
• Health Savings Account (HSA) & Flexible Spending Plans (FSA)
• 401(k) Plan with Employer Match
• Holidays, Vacation & Sick Time
• Parental Leave
• Tuition Assistance
• Matching Gift Program
• Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance

The RMR Group (Nasdaq: RMR) is a leading U.S. alternative asset…