Director of Programmatic Media DOOH Strategy

Director of Programmatic Media & DOOH Strategy Benefits

• Competitive salary
• Training & development

Location: Atlanta, GA (Hybrid – 4 days in office, 1 remote)
Reports To: CEO
Division: Media & Monetization

About the Company
Georgia Green Energy Services (GGES) is an infrastructure and technology company specializing in EV charging deployment, parking space monetization, and next-generation smart node systems. As we scale our EV charging network and QSN-L platform, we are building a high-impact Digital Out-of-Home (DOOH) media network designed to transform infrastructure into recurring, high-margin media assets.
Our chargers are not just energy delivery systems — they are premium advertising surfaces in grocery-anchored shopping centers, commercial properties, and high-dwell environments.
We are now seeking a Director of Programmatic Media & DOOH Strategy to architect, manage, and scale this media division into a regional (and eventually national) advertising network.

The Director of Programmatic Media & DOOH Strategy will be responsible for designing and scaling GGES’s digital out-of-home media ecosystem across:

• EV charging screens
• Parking monetization platforms
• QSN-L smart node network
• Future data-driven media assets

This is a strategic revenue leadership role focused on:

• Programmatic platform integration
• Yield optimization
• Agency and brand partnerships
• Direct advertiser acquisition
• Revenue growth and scalability
• Media network positioning for long-term enterprise value

This role will own the full advertising lifecycle — from inventory architecture to performance reporting.

• Develop and execute the long-term DOOH monetization strategy.
• Design tiered inventory packaging (premium, standard, local).
• Create CPM rate cards and dynamic pricing models.
• Structure direct vs. programmatic revenue mix.
• Establish local, regional, and national sales frameworks.
• Position GGES as a premium EV-driver-focused media network.

• Lead integration and optimization with platforms such as:
• Broadsign
• Vistar Media
• Place Exchange
• Manage SSP/DSP relationships.
• Optimize fill rate, eCPM, and blended CPM.
• Monitor performance metrics and reporting dashboards.
• Ensure creative compliance and technical integrity.
• Develop inventory reporting systems for executive review.

• Establish revenue per screen per month benchmarks.
• Develop peak vs off-peak monetization strategies.
• Create local advertiser bundles.
• Build recurring advertising subscription models.
• Increase fill rate to target thresholds (60–75%+).
• Improve effective revenue per charger through packaging and data segmentation.

• Develop relationships with regional and national ad agencies.
• Secure anchor brand partnerships.
• Structure multi-location retail campaigns.
• Build strategic partnerships with
• Grocery chains
• Automotive brands
• Financial institutions
• Healthcare systems
• Local business networks
• Present media kits and negotiate commercial terms.

• Create outbound strategy targeting:
• Regional businesses
• Multi-site property owners
• Franchise operators
• Develop bundled cross-platform advertising packages.
• Support sales pipeline and CRM tracking for advertisers.
• Design scalable advertiser onboarding systems.

• Develop audience segmentation strategies using:
• Dwell time
• EV driver behavior
• Geographic data
• Retail proximity
• Explore attribution partnerships and retail measurement tools.
• Build narrative around premium EV-driving demographic.
• Position inventory as high-income, high-dwell audience exposure.

• Design integrated advertising packages across:
• EV charging screens
• QSN-L nodes
• Parking monetization systems
• Create enterprise sponsorship packages.
• Align QSN-L brand strategy with monetization goals.
• Develop scalable media frameworks for future node deployments.

• Establish full programmatic ecosystem integration.
• Launch formal media kit and rate card.
• Achieve minimum 60% average fill rate.
• Secure 3–5 anchor brand partnerships.
• Build advertiser CRM…