Director, Integrated Platforms

What You’ll Do for Us

• Support Owned Platform Strategy & Operations: Support the strategic roadmap and manage day‑to‑day operations of our owned digital platforms (e.g., brand websites, loyalty program portals, CRM systems, mobile apps). Ensure these platforms serve as scalable engines for consumer engagement, first‑party data capture, and effective brand storytelling across channels. Work with relevant teams to continuously improve platform features in line with business priorities and consumer expectations.

• Implement Data Integration & Personalization: Collaborate with Mar Tech, Data Science, and Commercial partners to implement solutions that integrate first‑party consumer data across platforms and touchpoints. Enable unified consumer profiles and real‑time personalization (e.g., audience segmentation, dynamic content delivery) to fuel precision marketing efforts and enhance consumer experiences.

• Operationalize Agile Workflows & Automation: Streamline and improve marketing workflows and systems to support agile content delivery and data‑driven decision‑making. Embed AI tools and automation into platform operations where appropriate, increasing efficiency, scalability, and responsiveness in how we deliver content and experiences.

• Cross‑Functional
  
  Collaboration:
  
  Act as a liaison between key teams – including CHX, Frontline Marketing (FLM), Commercial, and Tech – to ensure alignment on platform capabilities, data governance practices, and measurement frameworks. Facilitate ways of working that promote transparency, speed, and shared accountability across these groups as we deploy platform and data initiatives.

• Governance & Compliance: Implement governance frameworks for data privacy, platform integrity, and content compliance. Partner with Legal, Security, and enterprise Data teams to ensure all consumer data is used responsibly and in adherence with privacy regulations and company standards. Maintain high data quality and security across our owned platforms.

• Measurement & Optimization: Monitor and analyze platform performance and consumer engagement metrics, using defined KPIs and dashboards. Support the development of measurement frameworks for how data and platforms drive marketing outcomes. Leverage analytics insights to inform strategy adjustments, optimize user experiences, and clearly demonstrate business impact from platform enhancements and data‑driven marketing.

• Team Leadership & Development: Lead and mentor a team of platform specialists and data integrators. Foster a culture of innovation, experimentation, and continuous learning within the team. Provide clear direction and support to develop the team’s expertise in owned media platforms and data fluency, and ensure the team collaborates effectively with other marketing and technology functions.

• Education: Bachelor’s degree in Marketing, Digital Technology, Computer Science, or a related field is required; MBA or other advanced degree is a plus.

• Experience: 10+ years of experience in digital marketing, platform strategy, or data integration, with a proven track record of leading significant initiatives or transformations.

• Digital Expertise: Deep expertise in owned media (web/mobile platforms), CRM and loyalty programs, marketing technology (Mar Tech) tools, and data architecture. Familiarity with integrating enterprise platforms (e.g., Microsoft, Adobe) is highly desirable.

• Cross‑Functional
  
  Collaboration:
  
  Experience navigating complex organizational structures and driving cross‑functional alignment to achieve shared goals. Excellent stakeholder management and communication skills, with the ability to translate between technical and non‑technical teams.

• Consumer Data & Marketing Acumen: Strong understanding of consumer data practices, personalization strategies, and performance marketing analytics. Ability to leverage data insights to influence marketing strategy and optimize consumer experiences.

• Leadership: Inspirational leader with a bias for action and strong systems‑thinking skills. Demonstrated ability to lead and develop teams, foster innovation, and instill a passion for consumer‑centric, data‑driven marketing within a team or organization.

Skills: