Senior Director, Customer & Digital Analytics

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Atlanta, GA, US

2 days ago Requisition

Senior Director, Customer & Digital Analytics

Reports to:

VP, Media & Lifecycle Marketing

Edible Brands® was launched in 2022 to bring together powerful, purpose‑led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti ®, a Mediterranean‑inspired fast‑casual restaurant; ™, a trusted marketplace for low‑dosage THC & CBD wellness products; and Berry Direct ®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way —a set of employee‑driven values that keep us committed, collaborative, adaptable, results‑driven, and always ready to celebrate.

As Senior Director of Customer & Digital Analytics, you will be the analytical and data product engine behind our marketing, personalization, and customer strategy across all Edible Brands. This is a broad, high‑impact role that sits at the intersection of analytics, Mar Tech, and customer experience.

You will own the tools, data, and insights that power how we understand, reach, and engage our customers — from media mix modeling and campaign measurement to personalization infrastructure and voice of customer programs. Reporting to the VP of Media & Lifecycle Marketing, you will partner closely with the VP of AI & Data Engineering to leverage shared data infrastructure and translate it into decisions that drive revenue, loyalty, and brand growth across all three of our concepts.

This role requires someone who is equally comfortable in the data and in the boardroom — a rigorous analyst, a skilled Mar Tech operator, and a compelling storyteller who can influence at the executive level.

Location:

This position will be onsite at our Corporate Office in Sandy Springs, GA Monday – Friday.

• Own end‑to‑end campaign and media performance measurement across paid, owned, and earned channels — delivering clear ROI visibility to marketing leadership across all brands.
• Own end‑to‑end marketing channel tracking and attribution, en suring accurate measurement of performance from media spend through to revenue, including implementation, validation, and ongoing optimization of tracking infrastructure across all platforms.
• Lead media mix modeling (MMM) efforts to optimize marketing spend allocation across channels and brands, partnering with internal teams and external vendors as needed.
• Develop and maintain customer segmentation models, lifetime value frameworks, and cohort analyses that inform lifecycle marketing, CRM, paid media, and eCommerce strategy.
• Build and maintain executive‑ready dashboards and reporting that give leadership real‑time visibility into customer behavior, campaign performance, and marketing effectiveness.
• Own and evolve our personalization strategy across digital and marketing channels, translating customer data into tailored experiences that drive engagement and conversion.
• Oversee and execute digital analytics infrastructure and measurement across web and app properties, ensuring accurate tracking, attribution, and insight generation leveraging tools such as Adobe Analytics, GA4, and Segment
• Partner with CRM, lifecycle marketing, paid media, and eCommerce teams to deliver actionable audience insights that enable targeted, relevant customer communications at scale.
• Own and administer Segment (Customer Data Platform) — including data pipeline integrity, audience creation, and integration with downstream marketing and personalization tools.
• Own and manage Qualtrics — designing and maintaining voice of customer programs, experience measurement surveys, and feedback loops that inform brand and marketing decisions.
• Own and manage Dynamic Yield— including platform configuration, personalization…