Senior Manager - Marketing Strategy & Transformation

About the Job You’re Considering

frog, part of Capgemini Invent, partners with customer‑centric enterprises to drive sustainable growth by building and orchestrating experiences at scale—powered by data and technology. We invent market‑defining business models, products, services, and brand experiences that touch hearts and move markets.

This is an exciting time for frog, and we are looking for experienced leaders to help accelerate our growth.

As a Senior Manager, Marketing Strategy & Transformation
, you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth.

You will lead work streams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

Key responsibilities include:

• Leading the design and delivery of marketing transformation engagements, with accountability for specific work streams or standalone projects
• Designing and implementing marketing operating models, including organization structure, governance, processes, and ways of working
• Translating client challenges into structured problem statements, transformation roadmaps, and actionable recommendations
• Supporting Mar Tech strategy and enablement (e.g., Salesforce, Adobe)
• Defining and operationalizing AI‑enabled marketing use cases in collaboration with data and technology teams
• Managing senior client relationships (Director to VP level) and building trust through delivery excellence
• Leading cross‑functional teams to deliver strategy, data, technology, and execution solutions
• Supporting proposals, RFP responses, and client presentations
• Identifying and shaping account expansion opportunities to support long‑term growth

As a people leader, you will also:

• Manage and develop 2–4 direct reports through coaching, performance management, and career development
• Lead day‑to‑day team delivery and ensure high‑quality outputs
• Mentor junior team members and foster a collaborative, high‑performing team culture
• Support recruiting, onboarding, and capability development initiatives
• Contribute to the evolution of Marketing Strategy & Transformation offerings, thought leadership, and reusable assets

You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI‑enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI‑augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI‑driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance.

You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.

A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact.

• ~8–12 years of relevant experience in consulting, digital services, or industry roles
• Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
• Proven ability to lead work streams and deliver engagements independently, end‑to‑end
• Strong expertise in marketing operating model design and implementation
• Understanding of modern marketing ecosystems, including:
• Customer data, segmentation, and personalization
• Omnichannel engagement and campaign execution
• Experience working across strategy, data, and technology teams
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
• Experience managing and developing team members
• Bachelor’s…