Marketing Operations Program Specialist

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Summary

The Marketing Operations Program Specialist, working in collaboration with and in support of the firm's strategic initiatives, is a versatile member of the Marketing Business Development (MBD) team, responsible for supporting a broad range of marketing operations projects while also serving as the team's internal resource for identifying and advancing practical AI opportunities.

This role is equal parts doer and coordinator - stepping in on high-priority initiatives, managing ad hoc project requests, and ensuring cross-functional work stays on track. Alongside that operational foundation, the Specialist brings working knowledge of AI tools and a curiosity for how they can be applied to improve MBD's everyday workflows, reporting, and content processes.

Critically, this is a business-side role. The Specialist does not own AI infrastructure, build technical systems, or operate independently of the firm's IT and Innovation functions. Instead, they serve as MBD's informed liaison - identifying opportunities, scoping use cases, supporting pilots in partnership with the appropriate technical teams, and ensuring successful adoption across the MBD team.

Location

This position can sit in our Chicago, Atlanta, Baltimore, Boston, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington and offers a hybrid work schedule.

Responsibilities

Marketing Operations & Project Support

* Provide hands-on support across a range of MBD marketing operations projects, including ad hoc requests from senior stakeholders and cross-functional initiatives spanning multiple teams.

* Act as a reliable operational resource during periods of high demand, stepping in to manage work streams, track deliverables, and keep projects moving.

* Coordinate across MBD sub-teams to maintain alignment on shared priorities, dependencies, and timelines.

* Develop and maintain project documentation, status reports, and process guides to support consistency and institutional knowledge.

Program Coordination & Governance

* Support the design and upkeep of program governance structures across MBD's project portfolio, including intake processes, prioritization frameworks, and escalation paths.

* Manage tracking systems for milestones, owners, and outcomes across active initiatives, providing regular visibility to leadership.

* Help leadership assess competing priorities and resource constraints, recommending sequencing and trade-offs using structured frameworks.

AI Opportunity Identification & Enablement

* Serve as MBD's point of contact for AI-related use case ideas, and process improvement opportunities - connecting the team's needs with the firm's broader AI capabilities.

* Identify practical AI applications within MBD workflows (e.g., research, reporting, directory submissions) and develop structured proposals for piloting and evaluating them.

* Partner with IT, Innovation, and other technical stakeholders to scope and support AI pilots, ensuring MBD's business requirements are clearly communicated and addressed.

* Track progress and outcomes of AI initiatives within MBD, translating results into plain-language summaries and recommendations for leadership.

Training, Adoption & Documentation

* Develop training materials, job aids, and reference documentation to support adoption of new tools, processes, and AI-assisted workflows across the MBD team.

* Facilitate working sessions and informal coaching to build team confidence and consistency in using approved AI tools.

* Curate and share best practices, prompt libraries, and usage guidance to enable compliant and effective AI use across teams with varying levels of familiarity.

Cross-Functional Collaboration

* Build strong working relationships across MBD sub-teams, as well as with IT, Innovation, Communications, and other key partners.

* Facilitate collaboration across distributed teams with different priorities and working styles, creating alignment and momentum on shared work.

Desired Skills

The ideal candidate brings 6+ years of experience in project management, program coordination, or marketing operations, with a proven track record of driving accountability across complex, multi-stakeholder initiatives. They are skilled at building governance structures and influencing without direct authority - comfortable operating in ambiguous environments and creating clarity where it doesn't yet exist. They consistently prioritize competing requests using structured frameworks (e.g., impact/effort, urgency, risk, and dependencies) and communicate clear trade-offs to stakeholders.

They have strong working knowledge of AI tools and…