Principal Engineer​/Salesforce Architect Marketing Cloud & Data Cloud

Overview

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Principal Engineer/ Salesforce Architect Marketing Cloud & Data Cloud

Location: Atlanta, GA

We are seeking an experienced Salesforce Architect with deep expertise in Salesforce Marketing Cloud and Salesforce Data Cloud to lead end-to-end architecture, design, and implementation of scalable, data-driven customer engagement solutions. The ideal candidate will drive solution strategy, integration design, data modeling, and governance while collaborating with business and technical stakeholders.

• Define end-to-end architecture for Salesforce Marketing Cloud and Data Cloud solutions.
• Design scalable, secure, and high-performing solutions aligned with enterprise architecture standards.
• Lead technical solution design workshops and translate business requirements into architecture blueprints.
• Establish data architecture, identity resolution strategy, and Customer 360 design using Data Cloud.
• Marketing Cloud Expertise

• Email Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Mobile Studio
• Personalization / Interaction Studio
• Design segmentation, personalization, and omni-channel engagement strategies.
• Implement triggered communications and real-time personalization use cases.

• Design data ingestion pipelines (batch and real-time).
• Implement data harmonization, identity resolution, and unified customer profiles.
• Build calculated insights, segments, and activation strategies.
• Ensure governance, data quality, and compliance with GDPR / CCPA.

• Architect integrations between Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Data Cloud, and external systems such as ERP, data warehouses, and APIs.
• Define API strategies (REST / SOAP) and middleware architecture (Mule Soft preferred).
• Guide development teams on best practices and technical standards.
• Conduct architecture reviews and ensure solution scalability.

• Collaborate with business leaders, marketing teams, and IT stakeholders.
• Provide technical leadership and mentorship to developers and consultants.
• Support pre-sales activities including solution estimation and proposal creation, where applicable.

• 10+ years of IT experience, with 5+ years in Salesforce Architecture.
• Strong hands-on experience with:
• Salesforce Marketing Cloud
• Salesforce Data Cloud
• Deep understanding of:
• Customer data models
• Identity resolution
• Data governance
• Segmentation and campaign lifecycle
• Strong experience with API integrations and middleware tools.
• Strong knowledge of SQL and data modeling.
• Experience delivering enterprise-scale implementations.

• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Developer
• Salesforce Data Cloud Consultant
• Salesforce Application / System Architect
• Salesforce Certified Technical Architect (good to have)

• Excellent communication and stakeholder management skills.
• Ability to translate business needs into technical architecture.
• Strong leadership and mentoring capabilities.
• Strong problem-solving and strategic thinking mindset.

• Experience with AI-driven personalization (Einstein features).
• Experience with analytics tools such as Tableau and CRM Analytics.
• Industry experience in Healthcare, Retail, Financial