Product Manager Digital Marketing

## Product Manager Digital Marketing Apply locations:
Atlanta, GAtime type:
Full time posted on:
Posted Todayjob requisition :
JR9073

Build a Career That Builds Your Future — with Pulte Group!

Welcome to Pulte Group where we believe in building more than just homes—we believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you’ve come to the right place.

As one of the nation’s largest and most respected homebuilders, Pulte Group offers opportunities to grow within a Fortune 500 company that’s consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We’re driven by the bold purpose of Building Incredible Places for People to Live Their Dreams.

For over 70 years, we’ve been building more than homes—we’ve been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey.

Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we’re proud to build homes through our trusted family of brands—including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency —all united under the Pulte Group name.

Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impact
** Job Summary
** The Digital Marketing Product Manager partners across Marketing, Sales, IT, and other business functions to advance digital marketing and consumer engagement capabilities for a nationwide home builder. This role is instrumental in enabling and evolving marketing technology solutions that connect data, platforms, and consumer touchpoints across the home buying journey.
** Primary

Job Responsibilities
**** Digital Experience & Consumer Engagement Insights
*** Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints
* Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed
* Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.)
* Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management
* Partner with cross-functional teams to test, learn, and iterate on engagement strategies
** Platform & Capability Enablement
*** Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers
* Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve
** Analytics and Dashboards:
*** Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.)
* Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed
** Cross-Functional Program & Project Delivery
*** Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed
* Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary
* Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth
* Participate in evaluating and piloting new tools, technologies,…