Digital Personalization & Optimization Manager

Job Title:

Digital Personalization & Optimization Manager

We are seeking a Digital Personalization & Optimization Manager to drive data-driven improvements in digital experiences. This role focuses on delivering the right message to the right user at the right time through experimentation, analytics, and AI-driven personalization.

You will lead A/B and multivariate testing, analyze user behavior, and optimize digital journeys to increase conversion, engagement, and key business outcomes. You'll partner cross-functionally to execute strategies and communicate insights using tools like Adobe Analytics, Customer Journey Analytics, and Adobe Target.

Key Responsibilities

+ Design and execute A/B and multivariate tests and personalization strategies

+ Analyze user behavior to identify friction points and optimization opportunities

+ Develop and manage optimization and personalization roadmaps

+ Execute segment-based, behavioral, and AI-driven targeting

+ Collaborate with Marketing, Product, UX, and IT to align on KPIs and goals

+ Communicate insights clearly, tying performance to business impact

+ Maintain documentation of testing learnings and best practices

Core Qualifications

+ 5+ years in digital marketing, analytics, or optimization/personalization

+ Strong experience with A/B testing, experimentation, and web personalization

+ Advanced analytical skills with ability to translate data into actionable insights

+ Hands-on experience with Adobe Analytics, CJA, and/or Adobe Target

+ Proven ability to connect digital KPIs to business outcomes (conversion, revenue, engagement)

+ Experience working cross-functionally and influencing stakeholders

+ Strong communication and data storytelling skills

Preferred Qualifications

+

Experience with Adobe Experience Platform and AI personalization

+ Knowledge of statistical methods and web technologies (HTML, JavaScript)

+ Agile or Adobe certifications

+ Experience in regulated industries (e.g., financial services)

+ Master's degree or MBA

Experience Level

Expert Level

Job Type & Location

This is a Contract position based out of Atlanta, GA.

Pay and Benefits

The pay range for this position is $52.00 - $57.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:  - Medical, dental & vision  - Critical Illness, Accident, and Hospital  - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available  - Life Insurance (Voluntary Life & AD&D for the employee and dependents)  - Short and long-term disability  - Health Spending Account (HSA)  - Transportation benefits  - Employee Assistance Program  - Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully onsite position in Atlanta,GA.

Final date to receive applications

This position is anticipated to close on Jun 24, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.

That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services  

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed.

We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance:
Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city…