Marketing Analytics Manager

The Role

We are looking for a Marketing Analytics Manager to own client reporting, campaign analytics, and data visualization across our omnichannel solutions. This role plays a critical component across all client deliverables. You will turn complex multi-channel performance data into clear, actionable insight that proves ROI and drives strategic recommendations.

You will work directly with our Director of Omnichannel Strategy, responsible for delivering polished monthly reports and analyzing performance across email, programmatic, EHR (point of care), and social channels. This is a high-impact, high-visibility role, and you will be the data storyteller who shows brands exactly how their omnichannel orchestration moves key HCP and patient/caregiver audiences.

Analytics and reporting (primary focus)

• Build first-draft monthly client reports that synthesize performance across email, programmatic, EHR, social, and point-of-care channels, then partner with other internal and external stakeholders to drive strategic insights
• Build data visualizations and presentation decks using AI-powered tools (LLMs, Thistle), Power
  
  BI, Looker, or PPTX, CANVA, other platforms
• Pull, clean, and analyze data from multiple sources, including ad servers, SFTP, AWS, DSPs, email platforms, and EHR vendor applications
• Identify trends, anomalies, and optimization opportunities for campaign performance across channels
• Translate complex data into clear, client-ready narratives

Media planning and strategy support

• Support media planning, channel mix recommendations, and budget allocation
• Conduct competitive intelligence and landscape analysis
• Support RFP responses and new client onboarding with data insight
• Help develop measurement frameworks for new channels and tactics

Technical collaboration

• Work cross-functionally with product, data, and client services teams
• Document processes, build SOPs, and create templates for repeatability
• Recommend and implement new tools, platforms, and data sources to sharpen reporting efficiency

Required

• 3 to 5 plus years in marketing analytics, reporting, or performance marketing
• Strong proficiency with data visualization tools (Power
  
  BI, Tableau, Looker, Google Data Studio)
• Hands‑on experience with paid media platforms (Google Ads, Meta Ads, programmatic DSPs)
• Advanced Excel and Google Sheets skills (pivot tables, VLOOKUP, data manipulation)
• AI LLM experience i.e. via Anthropic, OpenAI, Manus, Gemini and/or others
• Excellent written and verbal communication, with the ability to turn data into stories
• Experience pulling and synthesizing data from multiple sources (ad servers, APIs, dashboards)
• A media planning or campaign execution background
• A self‑starter who can own deliverables end to end with minimal oversight

Preferred

• Healthcare or pharma marketing experience, including HCP targeting, NPI data, and therapeutic areas
• Familiarity with healthcare data concepts: ICD‑10 codes, EHR triggers, prescription data, patient‑level data
• Experience with programmatic platforms (The Trade Desk, DV360, Deep Intent, Swoop)
• Knowledge of email marketing platforms (Salesforce Marketing Cloud, Mailchimp, Iterable)
• SQL or scripting skills (Python, R) for data manipulation
• Understanding of closed‑loop attribution methodologies
• Agency or B2B SaaS experience

• Analytical, with sharp attention to detail
• A resourceful problem‑solver who finds solutions, not excuses
• Energized by a fast‑paced, entrepreneurial environment
• A collaborator who also thrives working independently
• A continuous learner, genuinely excited about AI tools, marketing technology, and pharma innovation
• Process‑oriented, yet flexible enough to adapt as the business scales

• Reporting and visualization:
  Power
  
  BI, Google Slides and Sheets, AI‑powered tools (headless, agentic AI platforms)
• Programmatic and media:
  The Trade Desk, DV360, DMP/DSP dashboards
• Email and automation:
  Salesforce Marketing Cloud and other ESPs
• EHR and point of care: vendor dashboards, ICD‑10 trigger logic
• Collaboration:
  
  Slack, Zoom, Google Workspace, project management tools

• Salary: $78,000 to $90,000, based on experience
• Location:
  
  THRIVE @ The…