Paid Media Supervisor

Position Summary

As a part of our growing Digital Platforms team, you’ll be leading a team to develop and activate digital campaigns across paid social, paid search, and programmatic, optimizing the campaigns for success, and using learnings and insights to fuel what’s next. In this role, you’ll flex your media skills towards clients’ unique business needs and the culture their consumers live within.

You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You build insightful media plans, anchored in insights, cultural nuance, and meaningful measurement.

Be a digital media expert internally and externally

• Work alongside the Platforms Director to act as a trusted partner to our clients in contributing to and representing digital activation across channels
• Work with clients to understand their objectives, target audiences, and desired outcomes
• Translate complex platform data into clear, actionable business narratives for client stakeholders
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
• Get smart on tech and industry capabilities to help evaluate and evolve data/tech partners

Build smart digital campaigns

• Contribute to and develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives.
• Work alongside the Platforms Director and Planning team to determine platform priorities, creative strategy, and measurement framework
• Lead client-facing presentations of digital strategies, ensuring alignment between platform tactics and the client’s broader brand vision
• Contribute to quarterly testing roadmaps, be responsible for thought leadership, and evaluate alphas/betas/new partners
• Understand how digital strategy connects to other paid and non-paid channels (sponsor ships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution

Bring the work into the world

• Responsible for activation through various platforms (Google Ads, Meta, SA360, CM360, The Trade Desk among other DSPs) and maximizing media performance through ongoing optimizations
• Proactively manage client expectations regarding campaign timelines and performance
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met
• Ensure day-to-day budget management, pacing, partner management, and billing is done properly

• 4-6 years of digital media experience; 3 years experience in digital media buying and strategy (Paid Search, Paid Social, and/or Programmatic)
• Direct or tangential experience managing and coaching junior team members, creating opportunities for them to grow, while holding the work accountable to standards and deadlines
• Maintain a service-oriented mindset, viewing every client challenge as an opportunity to provide a creative, data-backed solution
• Strong interpersonal skills with the ability to build rapport and trust with both internal account teams and external client partners
• Expert-level knowledge in tools including but not limited to partner UIs (Google, Double Click, Adobe, Adelphic, TTD, Facebook/Instagram, Snap, You Tube, Twitter, Pinterest, Linked In)
• Working knowledge of research tools like Com Score, Nielsen, Simmons etc.
• Expert-level knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
• Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
• Expert in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
• Ability to write clear and concise presentations in a straight-forward and enlightening way

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing…