Senior Product Manager, MarTech

Your Work Matters This position is responsible for driving value across the Floor & Decor marketing technology ecosystem by delivering scalable, data-driven solutions that power personalized customer engagement, increase marketing effectiveness, and drive revenue growth. As the Senior Product Manager, Martech you will own the product strategy and roadmap for our marketing technology stack – spanning email, paid media, digital asset management, content - partnering closely with Marketing, CRM, Engineering, and Data teams.

You will be responsible for defining and executing a data-driven Martech roadmap that enhances audience targeting, omni-channel personalization and performance across diverse marketing channels, including email, SMS, push notifications and paid advertising.

You’ll Be Successful With6+ years of digital product management experience, with a focus on marketing technology, CRM, or email marketing or omnichannel marketing platforms5+ years experience working with DAM and CMS platforms

Hands-on experience with enterprise Martech platforms such as Salesforce Marketing Cloud, Dynamic Yield, Tealium, Validity, Contentful, Amplience, and Azure is strongly preferred

Experience leveraging Generative AI to build products.

Proven success in leading cross-functional work and agencies.

Strong strategic thinking and analytical skills, with experience using data to drive product decisions

Deep understanding of Agile methodologies and the Software Development Life Cycle (SDLC)
Exceptional communication, presentation, and negotiation skills

Experience influencing and presenting to executive leadership (VP and above)
Demonstrated ability to lead product vision, strategy, and execution across multiple initiatives

Strong organizational and problem-solving skills in a fast-paced environment

Your Day Consists OfDefining and leading the product strategy for marketing technology, including customer communications, personalization, customer segmentation, content management, and campaign execution platforms

Owning and evolving the product roadmap, prioritizing initiatives based on customer impact, business value, and technical feasibility

Collaborating with Marketing, CRM, Engineering, and Data teams to deliver seamless, personalized customer journeys across advertising, customer communications, and digital channels

Partnering with Analytics to define KPIs and measure the success of product features and enhancements

Conducting competitive analysis and market research to identify emerging Martech trends, vendor capabilities, and opportunities to optimize the marketing technology stack

Leading backlog grooming, sprint planning, and cross-team coordination to ensure timely, high-quality delivery

Developing and validating business requirements, user stories, and acceptance criteria

Driving email experimentation through A/B testing using Dynamic Yield, leveraging Tealium segmentation to personalize customer experiences and continuously improve campaign performance

Serving as a thought leader and subject matter expert in marketing technology, email deliverability, customer data platforms, and content personalization strategies

Mentoring junior product managers and contributing to the growth of the product management discipline

Working Conditions (travel & environment)
Limited travel required

The noise level in the work environment is typically quiet to moderate

PHYSICAL/SENSORY REQUIREMENTSSedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.

Benefits & Rewards Bonus opportunities & career advancement opportunities at every level

Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
Work-life balance, including:

Paid vacation and sick time for eligible associates

Paid holidays plus a personal holiday

Paid Volunteer Time Off that starts on Day 1

Equal Employment Opportunity Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.
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