Sr. Associate Athletic Director-Marketing & Fan

Position: Sr. Associate Athletic Director-Marketing & Fan Experience
About Us

Overview

Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship.

Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.

About Georgia Tech

Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security.

Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.

Georgia Tech's Mission and Values

Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:

1. Students are our top priority.

2. We strive for excellence.

3. We thrive on diversity.

4. We celebrate collaboration.

5. We champion innovation.

6. We safeguard freedom of inquiry and expression.

7. We nurture the wellbeing of our community.

8. We act ethically.

9. We are responsible stewards.

Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

Department Information

The Georgia Tech Athletic Associate (GTAA) sponsors varsity intercollegiate athletics competition in 17 NCAA Division I sports for the Georgia Institute of Technology. We are a proud member of the Atlantic Coast Conference. Steeped in history and success while embracing strategic innovation, our programs compete at the highest level and strive for national championships. Tech fans are passionate about their support of their beloved Yellow Jackets and cherish the many traditions involved with the program.

Job Summary

The Sr. Associate Athletic Director of Marketing & Fan Experience is responsible for driving strategic marketing, enhancing the fan experience, and overseeing all aspects of ticketing (ticket office and sales), creative services, and communication. This role leads efforts to maximize game-day engagement, increase attendance, elevate the athletics brand, and produce high-quality digital content across various platforms. Responsible for setting employee goals, assessing employee performance and providing feedback, and making pay recommendations.

This position will supervise assigned staff.

Responsibilities

Job Duty 1
- Devise and execute a strategic plan to enhance the overall Georgia Tech fan experience which includes external marketing, gameday/in-venue production, ticketing, radio, hospitality, and related GTAA messaging.

Job Duty 2
- Direct the day-to-day operations of marketing, fan experience, ticketing, creative services, video, and communication units, including the implementation of the unit's strategy and development and performance management of staff.

Job Duty 3
- Lead the strategic vision for all aspects of live broadcast staffing and production for network telecasts and live streaming.

Job Duty 4
- Represent GT Athletics with efforts and initiatives involving operational and business partners, including various Institute departments, external partners, and intercollegiate athletics organizations such as the NCAA and ACC.

Job Duty 5
- Collaborate with conference and other GTAA units, and liaison with outside broadcasters, vendors, and stakeholders as needed for GT Athletics events.

Job Duty 6
- Collaborate with other athletics department and non-athletics department units to effectively market Georgia Tech Athletics to facilitate incremental revenue.

Job Duty 7
- Serve as administrator for assigned sports.

Job Duty 8
- Perform other job-related duties as assigned.

Required Qualifications

EDUCATION REQUIREMENTS
- Bachelor's Degree in a related discipline or an equivalent combination of education and experience.

REQUIRED…