Senior Marketing Analyst

Overview

Build a brilliant future with Hiscox
. We are looking for a Senior Analyst, Marketing Analytics & Insights to join our Marketing team. In this role, you'll be a key part of the Marketing team, owning the reporting and insights function to drive marketing performance analyses. You will be at the forefront of the company's data-driven marketing efforts, using data to inform and improve marketing strategies in partnership with channel leads, product, and finance.

This role is crucial for shaping marketing strategy by analyzing performance across various channels, identifying trends, and uncovering opportunities for growth.

• Performance Analysis & Insights:
  Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic. Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers. Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
• Implement Google Analytics and integrate business performance metrics on key new websites to provide a holistic view of channel performance.
• Reporting & Visualization:
  Maintain data visualization dashboards and reports that track key metrics and KPIs. Streamline reporting processes to surface real-time insights that improve channel performance.
• Performance Analytics:
  Drive day-to-day analysis of performance marketing campaigns (e.g., CPA) to ensure ROI and lead quality.
• Competitive Intelligence:
  Conduct research on industry trends, carrier appetites, and competitor strategies to inform messaging and product development.
• Reporting & Insights:
  Translate complex data into actionable insights and executive presentations to guide business strategies.
• Submission Management:
  Oversee the quote/rating process for new and renewal business, ensuring all data is captured and reported, identifying trends and forecasting.
• Strategy & Optimization:
  Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations.
• Cross-functional Collaboration:
  
  Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms. Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels.
• Operational Excellence:
  Manage key marketing platforms (e.g. Google Analytics) to ensure data integrity and process efficiency. Support campaign operations, including budget optimization and allocation.

• Proven experience in marketing analytics and performance analysis, with hands-on ownership of insights across paid digital channels such as Paid Search, Paid Social, Affiliate, and Programmatic.
• Strong ability to conduct deep-dive and ad-hoc analyses to evaluate campaign effectiveness, identify performance drivers, and uncover opportunities for growth.
• Demonstrated experience translating outputs from marketing-mix modeling and/or multi-touch attribution into clear, actionable recommendations that inform ROI improvement and budget reallocation decisions, in partnership with data science and channel leaders.
• Hands-on expertise with Google Analytics, including implementation, ongoing management, and integration of marketing and business performance metrics to deliver a holistic view of channel performance.
• Experience owning and maintaining dashboards, reports, and data visualizations that track KPIs and surface timely, decision-ready insights for stakeholders.
• Strong cross-functional collaboration skills, with experience partnering closely with marketing, product, engineering, finance, and channel leads to align analytics with strategic and operational goals.
• Ability to operate with a high degree of analytical rigor and data integrity, ensuring accuracy, consistency, and reliability across marketing platforms and reporting processes.
• Clear, confident communicator who can influence decision-making by translating complex analyses into concise, compelling insights for senior stakeholders.

• Experience supporting marketing spend forecasting, budget optimization, and allocation, including informing investment trade-offs across channels.
• Prior experience streamlining or automating reporting processes to improve efficiency and enable near real-time performance visibility.
• Comfort operating as an insights owner, proactively identifying trends, asking strategic questions, and shaping marketing direction rather than responding solely to inbound requests.
• Experience working in a fast-paced, performance-driven marketing environment with multiple stakeholders and competing priorities.

At Hiscox our spirit is in Challenging Convention and everything we do is guided by our Values.

• Courage:
  Dare to take a risk
• Ownership:
  Passionate, commercial and accountable
• Integrity:
  Do the right thing,…