Lead Counsel, Digital Marketing & Ad Tech

Title:

Lead Counsel, Digital Marketing & Ad Tech

Hub locations:
Atlanta, GA;
Columbus, OH;
Dallas, TX (Corp HQ)

Hybrid/Remote/Onsite:
Hybrid position

McKesson seeks an experienced Digital Marketing & Ad Tech lawyer to serve as the lead attorney supporting digital advertising technologies, marketing compliance, and consumer protection matters. This role will provide strategic, practical, and business-oriented advice to our Brand and Marketing teams and partner closely with technology and compliance functions. The Digital Marketing & Ad Tech lawyer will play a key role in enabling compliant innovation in programmatic advertising and data-driven marketing while safeguarding McKesson’s reputation.

This position requires deep expertise in advertising technology, privacy, and consumer protection laws, coupled with strong collaboration skills to guide stakeholders and mitigate risk. The role will partner closely with Brand & Marketing, Privacy, Data Enablement, and the Global Privacy Office to support compliance with the laws and regulations governing the use of digital, AI‑enabled, and advanced technologies to engage customers and stakeholders.

The role sits within the Digital & Data Assets team and reports to the Managing Chief Counsel, Brand, Marketing & Advertising Technology Legal.

• Strong legal, regulatory, and technical judgment, including deep familiarity with advertising, consumer protection, and marketing regulations;
  AdTech and Mar Tech platforms, and emerging technologies, with the ability to translate complex requirements into clear, actionable business guidance.
• A pragmatic, business‑oriented advisory approach, with excellent communication skills and the ability to balance risk with business objectives, manage competing priorities in a fast‑paced environment, and operate with accountability and proactivity.
• A highly collaborative, relationship‑driven mindset, with exceptional interpersonal skills and the ability to influence, engage, and partner effectively across multidisciplinary teams and with stakeholders at all levels.

• Provide legal advice on advertising, promotions, and marketing communications for digital, social media, mobile, influencer, and omnichannel campaigns, including the use of AI‑enabled and automated marketing tools.
• Provide legal guidance and recommendations regarding AI‑generated marketing content, including disclosures, transparency, bias, synthetic media, and claims substantiation.
• Advise stakeholders on the legal, privacy, and regulatory implications of advertising and marketing technology platforms, including cookies, pixels, SDKs, tracking technologies, CMPs, CDPs, personalization engines, and measurement solutions.
• Counsel on compliance with FTC regulations, state and federal consumer protection laws, and platform‑specific advertising and data‑use policies.
• Provide guidance on marketing use cases involving health‑related, sensitive, or regulated data, including coordination with HIPAA and Privacy teams where applicable.

• Support the lawful use of customer data platforms, audience segmentation, targeting strategies, analytics, and measurement tools, in coordination with Privacy, Data Governance, and Technology teams.
• Provide guidance on consent management, preference centers, tracking disclosures, and related governance frameworks.
• Advise stakeholders on third‑party data licensing, data clean rooms, analytics environments, and data‑sharing arrangements, including contractual, privacy, and risk considerations.
• Negotiate and draft agreements with ad networks, publishers, agencies, and data providers, addressing data usage rights, brand safety, compliance obligations, and liability allocation.
• Partner with Technology, Brand and Marketing, Data Governance, Privacy, and Compliance to evaluate and responsibly deploy emerging technologies used in marketing and digital experiences, including AI‑driven tools.
• Collaborate with Compliance to advise on and contribute to the development and operationalization of AdTech…