Content Marketing Lead

About Perform

Perform is a consulting and engineering partner helping organizations move from idea to working outcome — faster, with less noise, and with results that hold up under operational pressure. We bring AI strategy, custom software delivery, strategic consulting, and nearshore engineering talent together under one roof, so clients don't have to bounce between firms to get from a question to a shipped solution.

We work with companies where workflow complexity, security, and ROI all matter — with particular strength in healthcare and banking, and a client base that includes TJ Maxx, AON, Cox, Paychex, Lowe's, and Shutterfly. We've been doing this since 2005 and have delivered 1,000+ successful projects.

You will own Perform's content marketing end-to-end. That means a steady drumbeat of high-quality video, written, and social content that demonstrates expertise, builds inbound demand, and gives our outbound and sales motion real ammunition. This is not a 'schedule the social posts' job. You will work directly with the CEO and our consulting team to turn deep technical and strategic thinking into content that actually moves the needle — Linked In videos, founder/exec interview series, case studies, product demos, written POVs, and more.

• Content strategy and calendar. Build and run a quarterly content plan tied to our two core verticals — banking and healthcare — and our agent-in-a-box offering.
• Linked In engine. Run the CEO's and Perform's Linked In presence as a primary growth channel. Write posts, ghostwrite, repurpose video into clips, and build a posting cadence that compounds.
• Video and interview series. Plan and produce a recurring interview series with founders, banking and healthcare executives, and AI practitioners. Coordinate guests, run the shoot logistics (we have access to a podcasting space), and turn each episode into 8–10 derivative pieces of content.
• Written content. POV pieces, case studies, vertical playbooks, demo write-ups, and email/nurture content for our outbound campaigns.
• Demo and product content. Work with our consulting team to capture short, sharp demo videos of the AI agents we build for clients (with permission) and our agent-in-a-box.
• Distribution and SEO. Own publishing across Linked In, our website, You Tube, and email. Make sure everything we create is found, indexed, and reused.
• Measurement. Track what's working — reach, engagement, inbound leads, sourced pipeline — and double down. We want a data-driven content function, not a vibes-based one.

• 3–6 years of content marketing experience, ideally at a B2B services, SaaS, or consulting firm. Bonus points if you've marketed into financial services, healthcare, or another regulated industry.
• A strong portfolio of work you actually wrote, produced, or directed — not just 'managed.' Send us links to Linked In posts, articles, videos, or campaigns you're proud of.
• Comfort on both sides of the camera. You can interview an executive, edit a 90‑second clip, and write a 600‑word Linked In post in the same afternoon.
• Sharp written voice. You can take a half‑hour conversation with a subject matter expert and turn it into something a busy C‑suite would actually read.
• Native or near‑native fluency with AI tools (ChatGPT, Claude, video editing tools, etc.) and a real opinion on how to use them in a content workflow.
• Self‑starter. We don't need a manager‑of‑managers; we need a builder who can run the function with a small budget and a lot of leverage.
• Experience producing podcasts or video series.
• Working knowledge of AI/agents and what's actually going on in the AI industry today.

• Direct experience marketing to banking, healthcare, or other regulated verticals.
• Light design chops (Figma, Canva) for social graphics and one‑pagers

• Perform has a credible, consistent content presence on Linked In and You Tube, with a clear voice in AI‑for‑banking and AI‑for‑healthcare.
• A recurring interview/video series is in market and producing 8–10 derivative assets per episode.
• Content is sourcing measurable inbound demand — meetings, qualified leads, and pipeline —…