Marketing Web & AI Mgr

Overview

Built on a solid, family foundation, we’ve been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.

The Web & AI Marketing Manager leads the strategy, execution, and optimization of the online presence for the corporate website, , and related web-based initiatives. This role drives analysis, search visibility, content performance, and site enhancements to improve organic results and deliver a high-performing digital experience. Working across Marketing and with cross‑functional partners, the manager develops growth-focused programs and scalable website improvements that support a seamless customer journey and align with business goals.

• Develop strategy for the website and web-based tools, including related budgets, to support departmental and company objectives.
• Develop and execute website SEO strategy and coordinate with Marketing teams on indexing strategies for targeted search engines and keyword bidding sites. Lead the creation of authoritative content to improve organic search results.
• Identify opportunities for AI to improve the customer experience and increase operational efficiency.
• Research competitive positioning and technology trends to stay current on best practices and identify opportunities for digital innovation and AI integration.
• Own and manage the CMS platform (Optimizely) and web-based tools, empowering business users and ensuring proper content governance.
• Lead cross‑functional teams to deploy digital initiatives, including scalable site enhancements, martech integrations, and issue resolution, while ensuring Beazer follows digital best practices for a consumer‑centric experience across Corporate and Regional efforts.
• Oversee website content to ensure accuracy through regular site audits ( and aggregator sites).
• Lead management and optimization of divisional online location listings, including Google Business, Apple Maps, and other location‑based platforms, to ensure accuracy and local discoverability.
• Identify and manage partnerships with key martech vendors and evaluate how their tools can support business objectives.
• Ensure optimal site performance through analysis of key site metrics and infrastructure monitoring.
• Own day‑to‑day optimization of site conversion performance, including lead generation, engagement, and progression metrics.
• Identify and prioritise friction points within the user journey and implement improvements.
• Own execution of A/B and multivariate testing across site experiences, including hypothesis development, test setup, and iteration.
• Partner with Analytics to measure results and scale successful improvements.

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of experience in digital marketing, website management, web strategy, or a related discipline.
• Experience managing SEO programs, website content, and digital performance initiatives for a consumer‑facing brand.
• Hands‑on experience with enterprise CMS platforms;
  Optimizely experience strongly preferred.
• Experience with website analytics, reporting, and testing tools used to evaluate traffic, engagement, and conversion performance.
• Experience partnering with cross‑functional teams and external vendors to deliver digital initiatives.
• Preferred experience using AI‑enabled tools or automation to improve marketing workflows, content development, or digital performance.

• Strong written and verbal communication skills, with the ability to turn performance data into clear recommendations.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Strong cross‑functional collaboration and stakeholder management skills.
• Analytical mindset with the…