VP, Market Strategy & Ecosystem - Tableau

You'll shape our go-to-market strategy, build and deepen our partner ecosystem, and turn market intelligence into revenue-generating growth initiatives—all in service of Tableau's mission to help people see and understand their data.

• Define and lead Tableau's market strategy across key verticals, customer segments, and geographies in alignment with Salesforce's broader platform vision.
• Build and scale the Tableau partner ecosystem—including ISVs, SIs, OEM partners, cloud marketplace alliances (AWS, Azure, GCP), and Salesforce App Exchange partners.
• Identify whitespace opportunities in the analytics and BI market by monitoring competitive dynamics (e.g., Power BI, Looker, Qlik) and emerging trends (AI-driven analytics, data literacy).
• Drive co-sell, co-marketing, and embedded analytics motions with Salesforce and key technology partners.
• Represent Tableau externally as a thought leader at industry events (e.g., Tableau Conference, Dream force, Gartner Data & Analytics Summit) and with analysts (Gartner, Forrester).
• Partner cross‑functionally with Product, Sales, Marketing, and Salesforce Platform teams to build pipeline and accelerate customer adoption.
• Establish and track KPIs for ecosystem health, partner‑sourced revenue, and market penetration.
• Lead, coach, and develop a high‑performing team of strategy and ecosystem managers.
• Present strategy and results to C‑suite and Salesforce executive stakeholders.

• 12+ years of experience in market strategy, partnerships, business development, or ecosystem management in enterprise software or data/analytics.
• Deep knowledge of the business intelligence, analytics, or data management landscape.
• Proven ability to build and activate partner ecosystems that drive measurable revenue impact.
• Experience working within or alongside a large platform company (Salesforce experience a plus).
• Strong executive presence with the ability to influence across a matrixed organization.
• Data‑driven mindset with experience using market research and competitive intelligence to shape strategy.
• Passion for data, analytics, and the power of visual storytelling.
• MBA or equivalent preferred.

• Competitive base salary range: $257,500 – $451,700 annually (select cities in the San Francisco and New York City metropolitan area: $310,200 – $496,400).
• Potential equity and incentive compensation in select roles.
• Comprehensive benefits program including medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and employee stock purchasing.
• Equitable compensation practices reflecting regional labor market dynamics.

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. All employees and potential employees will be assessed on the basis of merit, competence, and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.