Senior Category Analyst Ecommerce

Your Work Matters

The Senior Category Analyst, eCommerce is a high-impact strategic role responsible for shaping and driving the direction of our online product portfolio at an advanced level. This role is distinguished by its ownership of enterprise-wide category strategy, its leadership of complex multi-retailer engagements, and its ability to mentor and elevate the capabilities of the broader category team. The ideal candidate is a seasoned category strategist with a proven track record of translating sophisticated data ecosystems into bold, commercially sound recommendations - and who operates with influence and credibility across the organization.

You'll Be Successful With

* 5-8 years of progressive experience in category management, eCommerce strategy, or a related function within CPG, retail, or a digital-first environment.

* Demonstrated leadership in developing and executing enterprise-level category strategies with measurable impact.

* Expert-level proficiency in syndicated data platforms and eCommerce analytics tools.

* Advanced skills in Excel/Google Sheets; strong proficiency with data visualization and BI platforms (Tableau, Power BI, or Looker).

* Deep knowledge of eCommerce fundamentals including SEO, digital shelf optimization, paid media strategy, fulfillment models (1P/3P/hybrid), and marketplace dynamics.

* Proven ability to lead category captain and JBP engagements with major national or regional retail accounts, with a track record of winning and retaining category leadership status.

* Exceptional executive communication and presentation skills - able to distill complex analysis into compelling strategic narratives for C-suite and senior retail audiences.

* Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders without direct authority.

Preferred

* Experience managing, coaching, or formally mentoring junior analysts or cross-functional team members.

* Exposure to advanced analytics, predictive modeling, or data science applications in a commercial or category context.

* Bachelor's degree in Business, Marketing, Analytics, Economics, or a related field.

* Experience working across multiple retail banners and digital platforms simultaneously.

* Familiarity with agile ways of working and digital product/platform environments.

Your Day Consists Of

Category Strategy & Planning

* Defining, owning, and evolving the long-term category vision across multiple eCommerce channels, integrating consumer, shopper, competitive, and macroeconomic trends into differentiated growth strategies.

* Leading and overseeing annual category planning cycles across a complex portfolio, setting strategic priorities for assortment, promotion, placement, and investment across tier-1 digital platforms.

* Conducting enterprise-level category assessments-including whitespace analysis, competitive benchmarking, and portfolio gap analysis-to identify, size, and sequence strategic growth opportunities.

* Building and presenting executive-level investment cases and business reviews, influencing senior leadership and key retail partners around shared category priorities.

* Designing and operationalizing a proactive category performance management system, converting KPI signals into forward-looking strategy adjustments and risk mitigation plans.

* Serving as a thought leader on emerging eCommerce trends, translating market intelligence into first-mover strategic advantages for the category.

Assortment & Portfolio Optimization

* Leading strategic assortment decisions across a complex portfolio-including new item launches, SKU rationalization, portfolio architecture, and end-of-life planning-with a rigorous focus on long-term category health, profitability, and shopper relevance.

* Partnering with Merchandising, Brand, and Innovation teams to build an integrated digital assortment strategy aligned to corporate growth objectives.

* Defining and championing digital shelf standards and content excellence across the category, holding executional teams accountable to the strategic vision.

* Identifying cross-category portfolio synergies and developing recommendations to optimize the total eCommerce portfolio mix.

Retailer & Partner Leadership

* Leading category captain and joint business planning (JBP) engagements for top-tier retail accounts, delivering insight-led category strategies that grow the total category while advancing our position.

* Building and sustaining senior consultative relationships with retail buyers, digital merchandising leads, and category leadership teams across multiple partners.

* Influencing retailer decisions on online placement, search optimization, platform strategy, and co-investment through compelling, data-driven narratives.

Insights & Performance Management

* Leveraging a full suite of syndicated and proprietary data tools to generate forward-looking strategic insights that shape investment, go-to-market, and portfolio decisions.

* Designing and scaling reporting frameworks in partnership with…