Marketing Analytics Lead

Position Title

Marketing Analytics Lead

Troy, MI 48098

Flagstar’s Client Insights & Analytics Team leverages cutting‑edge analytics and modern data platforms to unlock actionable insights that balance business outcomes with customer needs. We seek a strategic, hands‑on Marketing Analytics Lead who will independently drive analysis, reporting, and data visualization that power smarter marketing decisions. The role partners with cross‑functional teams to uncover insights, guide performance optimization, and shape marketing strategy.

• Develop and deliver high‑impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior.
• Build intuitive, self‑serve visualizations using tools like Power BI to support marketers in tracking their KPIs.
• Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting.
• Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data‑driven recommendations to optimize campaigns and programs.
• Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization.
• Lead/participate in cross‑functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs.
• Perform special projects and additional duties as required.
• Adhere to regulatory and compliance policies and complete required compliance trainings.
• Maintain compliance with applicable federal, state, and local laws and regulations.

• Undergraduate degree (4 years or equivalent).
• 7+ years of hands‑on experience in marketing analytics, data visualization, or related roles.
• Hands‑on experience in modern data architecture and data modeling.
• Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools.
• Strong programming experience in SQL, Python, or R.
• Proven experience with one of the BI tools (Power BI, Tableau, Qlik View, etc.).
• Proven ability to lead cross‑functional work streams and manage projects independently.
• Solid understanding of marketing funnels, digital metrics, and campaign performance measurement.
• Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.

• Strong communication and presentation skills.
• Excellent stakeholder management skills.
• Advanced knowledge of data warehouse and data governance.
• Advanced technical and analytical skills.
• Strong strategic planning skills.
• Working knowledge of Excel, Access, SQL, Cognos, OBIEE, and Crystal Reports.

No unusual physical exertion is involved.

Flagstar is an Equal Opportunity Employer and is committed to ensuring that you can successfully engage in our recruiting process. We are committed to providing clear and accurate compensation information in accordance with applicable laws.

• Medical, dental, vision, life, and disability insurance.
• Comprehensive leave program.
• Variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment.

$90,900.00 – $