Product Manager Digital Marketing

Job Summary

The Digital Marketing Product Manager partners across Marketing, Sales, IT, and other business functions to advance digital marketing and consumer engagement capabilities for a nationwide home builder. This role is instrumental in enabling and evolving marketing technology solutions that connect data, platforms, and consumer touchpoints across the home buying journey.

Primary Job Responsibilities
Digital Experience & Consumer Engagement Insights

• Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints
• Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed
• Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.)
• Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management
• Partner with cross-functional teams to test, learn, and iterate on engagement strategies

Platform & Capability Enablement

• Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers
• Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve

Analytics and Dashboards:

• Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.)
• Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed

Cross-Functional Program & Project Delivery

• Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed
• Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary
• Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth
• Participate in evaluating and piloting new tools, technologies, and approaches to enhance marketing effectiveness and consumer engagement
• Perform other duties as assigned

Management Responsibilities

• Not applicable

Scope

• Decision Impact:
  Individual
• Department Responsibility:
  None
• Budgetary Responsibility:
  No
• Direct Reports:
  No
• Indirect Reports:
  No
• Physical Requirements:
  
  Not applicable

Required Education/Experience

• Minimum Bachelor’s Degree in Marketing, Communications, Business, or other related Area, or equivalent experience
• Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field

Required Licensing, Registration and/or Certifications

• Not applicable

Required Skills/Knowledge

• Working knowledge of analytics platforms, CRM systems and CDP systems
• Advanced Project Management and Timeline Skills (i.e. Agile methodology)
• Analytical mindset with solid problem-solving capabilities
• Familiarity with Troubleshooting IT Issues
• Detail-oriented
• Expert interpersonal, organizational, and planning skills
• Effective verbal and written communication skills
• Ability to work on multiple assignments concurrently
• Ability to identify and mitigate project programs/risks

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.

This Organization Participates in e-Verify. Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.#J-18808-Ljbffr