Adobe Marketo Engage Specialist

Job Title:
Adobe Marketo Engage Specialist

Location:
Atlanta GA (Onsite/Hybrid)

We are seeking a mid-to-expert level Adobe Marketo Engage Specialist to own, scale, and optimize our marketing automation ecosystem, which should future-proof our global marketing technology ecosystem. In this role, you will serve as the technical owner of our Marketo instance, design and drive enterprise-level strategy, sophisticated multi‑channel campaigns, architect lead‑scoring models, data governance, and complex system integrations. The ideal candidate is a data‑driven problem solver who can translate marketing goals into scalable, automated solutions.

• Architecture:
  Design, build and maintain a scalable global Marketo instance structure, including work spaces, partitions, and custom objects, and optimize complex smart campaigns, multi‑touch nurture streams, and global operational workflows.
• Lead Lifecycle:
  Architect and refine lead scoring, routing, and data normalization models to improve sales alignment; build and optimize advanced revenue cycle models (RCM), multi‑product lead scoring, and automated velocity tracking.
• Integrations:
  Lead/manage complex API integrations, troubleshoot the native Marketo‑CRM sync (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow and governance.
• Advanced Analytics:
  Build multi‑touch attribution models, custom reports, and advanced dashboards to prove marketing ROI and campaign performance.
• A/B Testing & Optimization:
  Lead structural A/B testing strategies for emails, landing pages, and user journeys to maximize conversion rates.
• Governance and Compliance:
  Establish and enforce instance governance, naming conventions, user permissions, monitor email deliverability, manage preference centers, and ensure global privacy compliance (e.g., GDPR, CCPA).
• Revenue Attribution:
  Architect advanced multi‑touch attribution models to accurately measure and report marketing's impact on pipeline and revenue.
• Team Leadership:
  Serve as the internal subject matter expert, mentoring junior specialists and advising executive leadership on marketing tech investments.

• Experience:
  
  7+ years of hands‑on administration and architecture experience within Adobe Marketo Engage, ideally in a large B2B enterprise.
• Certification:
  Adobe Certified Professional or Expert (Marketo Engage Business Practitioner) is highly preferred;
  Adobe Certified Expert (ACE) or Adobe Certified Master (Marketo Engage Architect) credential are plus if any.
• Technical
  
  Skills:
  
  Mastery of Webhooks, REST APIs, Velocity Scripting, HTML/CSS for email/landing page troubleshooting and advanced data manipulation.
• Data & CRM Mastery:
  Deep knowledge of CRM data structures and schemas, data objects and lead‑to‑opportunity pipelines, data mapping, custom development, and data warehouse integrations (e.g., Snowflake).
• Strategic Vision:
  Proven track record of transforming messy marketing instances into highly efficient, revenue‑driving machines.
• Analytical Mindset:
  Expert‑level skills in Excel, Google Analytics, or BI tools (like Power BI, Tableau) to analyze raw marketing data.