Customer Data Strategist

Customer Data Strategist

The Customer Data Strategist partners closely with subject matter experts, marketing, sales, and technical stakeholders to advance customer, account, and audience data capabilities across the marketing technology ecosystem. This role requires both functional marketing knowledge and technical data expertise, with hands‑on experience across marketing data platforms and orchestration tools, and represents a well‑rounded data strategist who can operate across multiple domains while maintaining clear boundaries, governance standards, and a long‑term vision.

• Customer & Account Data Strategy
  :
  Partner across organizations to maintain customer, account, contact, and profile data, inclusive of data quality standards, governance frameworks, and operational processes. Drive alignment across stakeholders to ensure consistent customer and account usage and definitions.

• Contact & Account Intelligence
  :
  Work across platforms including 6sense, SAP CDP, Marketo, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Customer Journey Analytics (CJA), MDL, and Databricks to assist with account‑to‑contact matching methodologies and ensure consistent definitions across platforms. Help maintain data models and schemas, and ensure data is consistently represented.

• Lead Capture & Form Strategy
  :
  Connect data initiatives to maximize the customer experience and data collection needs to progress contacts for data acquisition. Drive improvements in data collection quality and downstream usability.

• Data Analysis
  :
  Analyze customer data to support testing, optimization, and data‑driven decision‑making. Monitor key data health metrics and champion continuous improvement.

• 8 years of experience in digital marketing with a focus on marketing operations, customer data, and marketing technology.
• Proven experience developing and implementing customer, account, and audience data strategies in complex enterprise environments.
• Strong understanding of customer identity, data governance, and marketing data architecture.
• Experience at the intersection of business strategy, marketing operations, and technology.
• Deep understanding of customer data ecosystems, identity resolution, data modelling, and data governance principles.
• Experience with 6sense, Bombora, G2, Trust Radius and integrate.
• Involvement with Adobe Marketing solutions is a must, specifically with Adobe Experience Platform (preferred), Adobe Audience Manager, Adobe Analytics (preferred), Adobe Target (preferred), Adobe Customer Journey Analytics (ideal), and Adobe Journey Optimizer B2B (preferred).
• Knowledge or understanding of digital advertising, including Data Management Platforms (DMPs), Customer Data Platforms (CDPs).
• Proficiency in working in data lakes, especially Databricks and the SAP HANA ecosystem.
• An interest in and knowledge of marketing technology and digital marketing tactics and best practices.
• Willingness to grow and learn in a highly demanding, fast‑paced organization.
• Global marketing experience in a highly matrixed, cross‑cultural, international company is a plus.
• Excellent written and verbal communication, project management, and organizational skills.
• Ability to present thoughts and plans in a visually compelling manner, meet or exceed deadlines, and manage multiple demanding projects simultaneously.
• Ability to think strategically, partnered with a “roll up your sleeves” ability to execute.

• Bachelor's degree in Marketing, Computer Science, Information Systems, Data Analytics, Business, or a related field required.
• Advanced degree or relevant certifications in marketing technology, data management, or analytics are a plus.

The targeted annual combined range for this position is 142,500–327,100 USD.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.