Manager, Omnichannel Design System

How You'll Help Us Keep Climbing (Overview & Key Responsibilities)

At Delta, our Digital Team is the driving force behind shaping cohesive, intuitive, and scalable digital journeys. We leverage human‑centered design to meet evolving customer needs while enabling future innovation. As we advance toward a connected digital ecosystem, the Omnichannel Design System serves as a foundational capability for delivering consistent, accessible, and high‑quality digital experiences.

The Manager, Omnichannel Design System is responsible for defining, scaling, and governing Delta’s omnichannel digital design system. This role provides strategic and hands‑on leadership to ensure the system supports user needs, product growth, brand integrity, and emerging AI assisted design capabilities across Delta’s digital ecosystem. The role also manages the individuals on the Design Systems team (designers, product managers, etc.).

• Lead the Design Systems team, fostering strong systems thinking, craft excellence, and collaboration
• Define and own the vision, strategy, and roadmap for Delta’s Omnichannel Digital Design System and guide its long‑term evolution and ensuring it supports enterprise growth and emerging AI capabilities.
• Partner with Product, Engineering, Platform, and Brand teams to align on standards and integrate the system across the digital ecosystem.
• Establish and maintain governance models for contribution, review, updates, deprecation, and system standards.
• Drive adoption through education, advocacy, documentation, playbooks, and ongoing enablement.
• Enable AI‑driven design by ensuring the system is consumable by AI tools, including:
  • Defining AI compatible components, patterns, and system rules with cross‑functional partners.
  • Establishing system‑level constraints and guardrails to ensure AI generated outputs remain accessible, on‑brand, compliant, and consistent.
  • Encoding omnichannel consistency through shared tokens, layout logic, naming conventions, and channel‑aware rules so AI generated designs adapt appropriately across platforms.
  • Proactively identify risks such as fragmentation, inconsistency, design debt, or uncontrolled AI generated variance, and guide mitigation through governance and system evolution.

• Minimum 10 years of experience in digital product design (or UX/UI design)
• Minimum 4 years of experience in design leadership with direct people management
• Proven experience building, scaling, and governing an enterprise omnichannel design system with diverse needs and operational constraints
• Proficiency in Design Systems tooling (including emergent AI capabilities), and prototyping tools
• Working knowledge of front‑end technologies and component‑based development, sufficient to collaborate effectively with engineering partners
• Solid understanding of accessibility standards, inclusive design, and human‑centered design practices

• Bachelor’s degree in Design, Human‑Computer Interaction, or related field (or equivalent practical experience).
• Experience enabling agentic or AI‑driven systems operating within defined system constraints.

Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience, Servant Leadership, and Teamwork – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:

• Competitive salary, industry‑leading profit sharing program, and performance incentives
• 401(k) with generous company contributions up to 9%
• Paid time off including vacation, holidays, paid personal time, maternity and parental leave
• Comprehensive health benefits including medical, dental, vision, short/long term disability and life benefits
• Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back‑up care, and programs that help with…