Manager, Data Analytics & Intelligence

Manager, Data Strategy & Analytics

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, and the Publicis Commerce Exchange.

The Manager, Data Strategy & Analytics is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and presenting analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

• Subject matter expert for marketing automation tech, analytical tools and techniques, including Marketo, SQL, Tableau, Adobe Analytics, and analytics software packages
• Campaign Automation tools, Marketo specifically from a reporting and segmentation perspective.
• Strong data storytelling and adept at communicating technical subject matter to non-technical stakeholders
• Develop and present analyses, POVs, reporting results, key insights, and recommendations to client stakeholders
• Manage, train, and provide on-going leadership and mentorship to Data Analysts
• As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
• Manage projects that primarily focus on performance of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
• Accurately and effectively estimate level of effort for analytics projects
• Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
• Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
• Proactively identify, evaluate, and recommend, A/B testing opportunities, reporting requirements, other relevant tools and applications
• Identify research and analytics initiatives to support strategy development
• Create business cases for successful analytics initiatives
• Design and manage strategic analytic roadmaps for clients

• You have marketing agency experience (preferred)
• Minimum of 5-7 years direct experience in CRM or marketing analytics
• Hands-on experience with Marketo
• You have awareness/experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
• You have experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
• You have hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Looker, Power BI, or other platforms
• You have thorough knowledge and hands-on experience with informing marketing strategy, analytics design and delivery
• You have a working knowledge of site analytics suites, Adobe Analytics (preferred), Google Analytics,
• Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
• Ability to manage internal resources/team members at varying levels including junior talent
• Strong ability to work in a flexible, dynamic and fast-paced environment
• Self-starter with demonstrated instinct for developing insights from data
• Excellent communication skills, including written, presentation, and storytelling

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