Associate Director, Audience Solutions Group

Associate Director, Audience Solutions Group

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Associate Director of Data Science Audience Solutions leads the process of analyzing business problems and developing data-driven solutions. This includes understanding business needs, guiding team members in writing SQL code to gather data, building machine learning models (like XgBoost, Random Forest, K-Means clustering, etc), analyzing results, and presenting findings to leadership. This role involves both managing a team and doing hands-on coding, model builds and analysis.

This highly motivated, detail-oriented individual manages data science processes, and collaborates with cross-functional teams to deliver on client objectives.

Responsibilities:

• Manage and guide team members in their work.
• Develop complex SQL code to gather data from large datasets.
• Build advanced ML models (Classification, Continuous, Clustering etc) to help run optimized media campaigns
• Perform deep-dive analyses to analyze trends in data and generate insights
• Provide summarized, concise and clear findings and recommendations regularly to leadership
• Work collaboratively with other team members on projects

Qualifications:

• Experience in managing data science teams
• 6+ years of experience preferred in Data Science
• Proficiency in SQL, Python, and Py Spark
• B.A. or B.S., preferably in Marketing, Advertising, Computer Science, Mathematics, Engineering or Data Science
• Background in digital media preferred but not required
• Self-starter who is quick to learn and eager to contribute
• Experience managing multiple, competing priorities, duties and/or projects
• Excellent interpersonal, verbal, written communication, and presentation skills

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $ - USD $/Annually.