Senior Data Analyst

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we re untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, Epsilon Auto and the Publicis Commerce Exchange.

Qualifications & Responsibilities The Analytic Consulting Group partners with internal and external clients and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making. The Sr. Data Analyst helps support all aspects of analytic initiatives from conception to completion.

• Produce dashboards with Excel, Tableau, or other tools to provide routine reporting to clients and internal stakeholders. These dashboards will cover both program performance/business impact and activity monitoring to detect execution errors.
• Analyze the delivery and performance of digital marketing channels.
• Use Databricks, SQL, Python, Pyspark Excel, and other tools to conduct analysis of a client’s relationship marketing programs
• In collaboration with other team members, design and execute ad hoc analyses to answer questions about program performance
• Collaborate with internal and external stakeholders to manage data logistics - including data transfers, understanding data structures, business rules, etc.
  
  - to enable project execution
• Contribute to client-facing deliverables presenting and explaining the results of analyses, and providing appropriate strategic and tactical recommendations
• Appropriately account for the timeliness and quality of all assignments
• QA/QC data and report outputs to ensure accuracy
• Manage multiple projects concurrently

Minimum Qualifications:

• Minimum 2 years of experience in marketing analytics field.
• Minimum 2 years of hands-on experience using Databricks, SQL, Python, and PySpark in an analytics environment.
• Proficient in Tableau or a similar data visualization tool
• Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently
• Excellent verbal and written communication skills
• Successful in developing relationships within and across functional teams (including statistical, technical, and marketing resources)
• Highly motivated and collaborative
• Strong technical skills
• Acute attention to detail (QA/QC)
• Effective organization and time management skills

Desirable

Qualifications:

• Preferred - Advanced degree (Master’s) in Statistics, Economics or other quantitative discipline
• Ability to use additional data/statistical tools:
  Python, R, etc.
• Support implementation of business intelligence and marketing automation solutions
• Strong understanding of data hygiene, merge/purge, and transformations processes
• Translate campaign requirements and implement SAS Code that interfaces with proprietary data orchestration tools for client data processing
• Proven analytical and problem-solving abilities. Ability to quickly discern the most relevant facts and recommend the quickest, most practical, and safest approach to resolving an issue with a program
• Attention to detail and strong logical/analytical skills with a keen ability to…