Web Product Manager, Conversational AI - Web Chat & Voice

is one of Sage’s highest-impact acquisition channels and a key digital front door for prospects, customers, and partners. As it becomes a more intelligent, conversational web experience, AI-assisted chat and voice will help prospects and customers get to the right answer or next step faster, improving self-service, conversion influence, support deflection, customer satisfaction, and the quality of digital journeys across  .

Sage is looking for a Web AI Product Manager to own how conversational AI shows up across the  web experience. You’ll lead the strategy, roadmap, adoption, governance, vendor management, and performance of AI-assisted chat and voice, including where it appears, which use cases are prioritized, how experiences are measured, and how quality is maintained over time.

This is a individual contributor role within Global Performance Marketing Web Team with visibility across performance marketing, web product, IT and platform engineering, content, brand, product marketing, vendors, and senior leadership. You’ll work across North America and the United Kingdom and Ireland, helping ensure every chat and voice experience on  is useful, measurable, compliant, and aligned to Sage’s brand and quality standards.

Location Requirement:
Hybrid 3 days per week from our Atlanta office (Ponce City Market)

• At least 4 years of experience in web or digital product management or web strategy, with ownership of conversational AI or AI-assisted chat and voice experiences.
• Commercial acumen, you're able to speak to the commercial outcomes and metrics of the conversational AI, chat and/or voice experiences delivered.
• You have demonstrated hands-on experience with conversational AI, chatbot, or voice assistant platforms such as Cognigy, Live Person, Google Contact Center AI, Amazon Lex, or similar, including configuration, deployment, optimization,
• You understand the core concepts behind conversational AI, including natural language processing, natural language understanding, intent recognition, dialogue flows, large language models, and escalation design.
• You have experience managing or working closely with third-party technology vendors, including roadmap alignment, feature prioritization, platform evaluation, or contract performance.
• You can speak to your experience using product metrics, dashboards, conversation analytics, or web analytics to improve adoption, conversation quality, conversion influence, containment, deflection, satisfaction, or time-to-answer.
• You bring experience working across marketing, IT, user experience, content, brand, and product stakeholders to deliver digital or AI-assisted customer experiences in a B2B SaaS or similar digital environment.
• You understand the importance of AI governance, responsible AI practices, data privacy, brand safety, fallback handling, and quality assurance for AI-generated or AI-assisted content.

• Own the product vision, strategy and roadmap for AI-assisted chat and voice on  (North America & UKI), aligned to web channel objectives and commercial outcomes.
• Define and prioritize use cases across the customer lifecycle: from discovery and evaluation through to support and retention.
• Establish clear success metrics (containment rate, satisfaction, conversion influence, deflection, time-to-answer) and hold the channel accountable to them.

• Lead adoption strategy across  identifying placement opportunities, defining targeting logic, and working with performance marketing teams to integrate conversational AI into acquisition and engagement programs.
• Partner with web experience owners to ensure chat and voice are thoughtfully embedded in page experience, not bolted on, contributing to UX decisions and digital journey design.
• Track adoption metrics and run structured experiments to drive usage, optimize trigger logic, and improve conversation quality over time.
• Champion AI chat and voice as a channel, educating internal stakeholders on its value and building a case for ongoing investment.

• Serve as the primary product contact for conversational AI…