SEO​/SEM Specialist

About The Role

The role drives organic and paid acquisition channels, developing and executing strategies to increase high-intent search visibility, traffic, and conversions. This position is responsible for scaling acquisition efficiency through continuous optimization of keyword portfolios, on-page content, and paid campaign performance. Working closely with product, engineering, and content marketing, this role bridges technical search engine optimization with high-performing paid media campaigns. The ideal candidate brings a highly analytical approach to scaling organic search equity while maximizing the return on ad spend across Google Ads and other key search channels.

The role drives organic and paid acquisition channels, developing and executing strategies to increase high-intent search visibility, traffic, and conversions. This position is responsible for scaling acquisition efficiency through continuous optimization of keyword portfolios, on-page content, and paid campaign performance. Working closely with product, engineering, and content marketing, this role bridges technical search engine optimization with high-performing paid media campaigns. The ideal candidate brings a highly analytical approach to scaling organic search equity while maximizing the return on ad spend across Google Ads and other key search channels.

• Manage and optimize end-to-end paid search (SEM) campaigns across Google Ads and Bing Ads, focusing on CAC, conversion rate, and pipeline value
• Conduct comprehensive technical SEO audits, identifying and implementing solutions for site architecture, crawlability, indexation, and core web vitals
• Perform continuous keyword research and competitive analysis to uncover new organic and paid search opportunities
• Collaborate with the content team to define SEO-driven editorial calendars and optimize existing landing pages for search relevance and user intent
• Implement structured data, schema markup, and advanced on-page SEO best practices to maximize organic click-through rates
• Build and maintain automated dashboards in Looker Studio and GA4 to track keyword rankings, organic traffic, SEM spend, and campaign ROI
• Design and execute continuous A/B tests on landing pages, ad copy, and bidding strategies to improve quality scores and conversion volume

• 3-5 years of hands-on experience managing SEO and SEM programs for a fast-growing B2B or B2C technology company
• Deep technical SEO knowledge, including experience with HTML/CSS, robots.txt, sitemaps, canonical tags, and mobile optimization
• Proficiency with industry-standard search tools, including Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Google Analytics 4
• Demonstrated track record of managing five-figure monthly Google Ads budgets with measurable pipeline or revenue attribution
• Strong analytical skills with the ability to translate complex search data into actionable growth initiatives
• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• Bonus:
  Google Ads certification, experience with SQL or JavaScript, and familiarity with programmatic SEO strategies