Manager, Customer & Digital Analytics

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Atlanta, GA, US

2 days ago Requisition

Manager, Customer & Digital Analytics

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti ®, a Mediterranean-inspired fast-casual restaurant; ™, a trusted marketplace for low-dosage THC & CBD wellness products; and Berry Direct ®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way —a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture

As Manager, Customer & Analytics, you will be the measurement and insights engine that powers our understanding of customers, campaigns, and digital performance across Edible Brands. You translate data into decisions— turning complex analyses into clear, compelling stories that drive action across lifecycle marketing, paid media, eCommerce, and personalization.

You own the analytical models, dashboards, and performance frameworks that give the organization visibility into what’s working, who our customers are, and where opportunity lies across our digital system.

This role is ideal for a rigorous analyst who is equally comfortable writing SQL and presenting findings to senior leadership.

Location:

This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Friday.

What that looks like day to day:

• Customer Analytics & Modeling
• Develop and maintain customer segmentation models, lifetime value (LTV) frameworks, and cohort analyses that inform lifecycle marketing, paid media, and eCommerce strategy—defining the analytical logic that underpins how we understand and target our customers.
• Serve as the strategic Data & Analytics lead for Edible Brands and all of its owned and off- premise / 3rd party digital channels (examples include Door Dash, Uber Eats, ez Cater , etc.)Identify business opportunities through data and analytics through omnichannel experience (.com, app, third party, retail, etc.)
• Own marketing attribution analysis, ensuring accurate measurement of channel performance from media spend through to revenue, and delivering clear ROI visibility to leadership across all brands.
• Serve as the internal analytics liaison for media mix modeling (MMM), partnering with our external MMM agency to provide data inputs, validate model outputs, and translate findings into actionable recommendations
• Partner with the marketing technology team to ensure analytical segmentation frameworks are accurately reflected in audience builds and activation systems.
• Campaign & Performance Measurement
• Build and maintain executive-ready dashboards and reporting that give real-time visibility into customer behavior, promo performance, campaign performance, and marketing effectiveness
• Conduct ad-hoc and proactive analyses that surface optimization opportunities across channels, campaigns, and customer touchpoints
• Measure and report on the full-funnel performance of personalization efforts synthesizing A/B test results and experience data into actionable insights
• Digital Analytics & Tracking
• Own tracking and tagging for marketing analytics across Adobe Analytics and Google Analytics 4 (GA4) to ensure accurate measurement across web and app properties.
• Own the analytical output from Adobe Analytics and GA4—building reports, interpreting data, and surfacing insights on site and app performance, conversion funnels, and the customer journey.
• Identify gaps in digital measurement coverage and drive resolution
• Cross-Functional Partnership
• Partner with Finance to corroborate marketing reporting against sales actuals, align on performance definitions, and support forecasting efforts that connect media and growth investments to business outcomes.
• P…