Senior Manager – Digital Experience
Listed on 2026-08-08
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IT/Tech
Digital Marketing, SEO
Location: Atlanta, GA. (Preferred) | Hybrid
Reports To: Chief Marketing Officer
Compensation: Competitive Base Salary + Performance Based Bonus
About PDMPower & Data Management (PDM) is a critical power infrastructure company helping customers bring capacity online faster across hyperscale data centers, utilities, renewable energy, EPCs, manufacturing, and other mission-critical markets. Through engineering expertise, strategic manufacturing partnerships, and disciplined project execution, PDM delivers utility-grade transformers, circuit breakers, gas-insulated switch gear, solid-state transformers, and other power infrastructure solutions that enable reliable, scalable growth.
At PDM, we believe speed and quality should never be a tradeoff. Our team combines deep engineering expertise with a relentless focus on execution to help customers reduce project risk and accelerate energization. From concept through commissioning, we partner with customers every step of the way to deliver the critical infrastructure that powers what’s next.
This is an exciting time to join PDM.
Built for Speed. Powered by Innovation. Engineered for Certainty.
Position OverviewPDM is seeking an experienced Senior Manager, Digital Experience to lead the strategy, optimization, and day‑to‑day management of the company’s digital presence.
This role is responsible for transforming PDM’s website into a best‑in‑class digital experience that effectively communicates our brand, showcases our technical expertise, and generates qualified sales opportunities. Working closely with Marketing, Sales, Engineering, IT, and external agencies, this individual will own website strategy, user experience, conversion optimization, analytics, SEO, and digital performance.
The ideal candidate combines strategic thinking with hands‑on execution and has extensive experience managing enterprise Word Press websites in B2B technology, manufacturing, industrial, engineering, or infrastructure organizations.
Key Responsibilities- Own PDM’s overall website strategy and roadmap.
- Lead continuous optimization of user experience, navigation, content architecture, and site performance.
- Develop digital experiences that support customer acquisition, thought leadership, and brand awareness.
- Partner with executive leadership to evolve the website as PDM enters new markets and launches new products.
- Serve as the primary owner of PDM’s Word Press website.
- Manage website updates, templates, plugins, page creation, and ongoing enhancements.
- Coordinate with external developers and agencies as needed.
- Ensure website security, performance, uptime, and technical best practices.
- Maintain governance and documentation for all website assets.
Required:
Minimum 5 years of hands‑on Word Press experience managing enterprise websites.
- Improve website conversion rates through landing page optimization, UX enhancements, and A/B testing.
- Optimize calls‑to‑action, forms, and user journeys.
- Partner with Sales to improve lead generation and customer engagement.
- Develop and execute SEO strategies that improve organic visibility.
- Monitor search rankings and website health.
- Manage technical SEO requirements with internal and external partners.
- Own GA4 reporting and website dashboards.
- Analyze visitor behavior and recommend improvements.
- Report monthly on traffic, engagement, conversions, and marketing performance.
- Build executive dashboards that connect digital performance to business outcomes.
- Partner closely with Marketing, Sales, Engineering, Product, and IT.
- Coordinate digital support for product launches, campaigns, events, and thought leadership initiatives.
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field.
- 5+ years of hands‑on Word Press website management (required).
- 7+ years of digital marketing experience.
- Experience with GA4, Google Search Console, Tag Manager, and SEO platforms.
- Experience working with Hub Spot or similar marketing automation platforms.
- Understanding of CRM integration (Microsoft Dynamics…
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