Director, Consumer Experience

Director, Consumer Experience

Being at the forefront of innovation is exciting and leading transformation in a large global organization is a role that many people aspire to. Global Marketing Technologies workswith our marketing partners and digital agencies around the globe to deliver data driven, world-class experiences for our consumers on a standard technology stack. We need your help to join an already amazing team to continue to build out and scale our ad-tech practice.

The Director, Consumer Experience is responsible for products and activities that enable and simplify processes for our best-in-class marketing teams around the world. We strategize, initiate, launch, and maintain broad-scale solutions that are focused on customer data management, engineering support, online marketing, customer engagement, and loyalty and while providing thoughtful, delightful experiences at the same time.

We are seeking a well-organized, data-driven thinker that is meticulous in their details and is passionate, curious, technical and possess a high level of detail. This person will be comfortable with a fast-paced environment and will be a able thrive in an ambiguous environment, translating big-picture ideas to simplified, actionable and detailed executable tasks. A track record of driving process improvement in a dynamic environment is a must.

This role interfaces with business teams across The Coca-Cola Company daily and must be a clear communicator with an entrepreneurial spirit.

• Work with a broad cross-section of internal and 3rd party technical, legal, customer experience, marketing, product managers and licensing teams to define requirements, plan delivery, and deliver solutions and tools for marketing teams worldwide.
• Manage the entire product life cycle from strategic product planning to technical execution.
• Launch the vision, strategy and roadmap for our products. Work with key stakeholders to deliver on that vision.
• Proactively anticipate risks, changes and bottlenecks. Provide escalation management and make trade-offs.
• Establish goals and review metrics to understand and identify opportunities and deliver success.
• Own backlogs for dedicated engineering teams. Write user stories, groom backlog and own prioritization on behalf of business.
• Attend daily stand-ups and interface with highly technical teams which may require a deep understanding of underlying platforms, rolling up the sleeves and the ability to dive into the architecture and code-level design.
• Lead UAT strategy and planning sessions, serving as liaison to developers and assisting with troubleshooting as-needed.
• Manage and provide technical guidance to Internal Teams and External Partners (onshore and offshore).
• Possess a deep empathy for the customer and the experiences we provide.
• Analyze issues and performance through qualitative and quantitative analysis tools and processes.
• Demonstrate the test / learn / iterate mindset.
• In-depth knowledge of Scrum and Agile Software Development Methodology, Dev Ops
• Ability to work with large and geographically distributed teams on complex initiatives.
• Exhibit an innovative mindset and find ways to push through adversity.

Degree in Computer Science, Computer Engineering, Business or related field.

• 5+ years of experience in product or program management with a demonstrable track record of launching products end-to-end.
• Proven experience owning product roadmap, strategy and definition.
• Working knowledge of database marketing concepts and experience with CRM technology.
• Experience partnering on the development of APIs, data infrastructure, data-heavy projects and working with technical partner service providers.
• Demonstrated experience of using data and metrics to drive improvements.
• Well-rounded understanding of customer experiences, user journeys and user flows.
• Hands-on experience and working knowledge of Agile methodologies and development practices.
• Skilled at creating best-in-class user stories and requirements documentation, communicating plans to technical and non-technical audiences throughout discovery and delivery processes.
• Background and/or working knowledge of online advertising, user experiences and web-based technologies.
• General manager/owner mentality, exhibiting entrepreneurial drive and proven ability to influence others.
• Ability to work with multiple teams, managing competing priorities, dependencies and planning.
• Must be highly adaptable, excellent communicator and a fast learner.
• Should possess an action-oriented mindset:
  Able to identify new initiatives, work independently but also collaboratively across stakeholders and team members.
• Should possess familiarity with Cloud and SaaS platforms.
• Preferred if candidate has prior experience working with CRM and Marketing Technology solutions.
• Should have working knowledge of Adobe platforms:
  Marketing Cloud, AEM, Campaign, Analytics, Forms and Target.
• Comfortable with Cloud and SaaS platforms.
• Familiarity with database systems, web…