Social Media Manager

Job Title: Social Media Manager

Reports to: Editorial Director, Marketing

Location: Atlanta - Hybrid

FLSA Status: Exempt

JOIN OUR TEAM

At UP Entertainment, we are passionate about storytelling, cultural trends, and fostering dynamic audience engagement across screens and platforms. Join us in making UP Entertainment the leading platform for uplifting digital entertainment.

SUMMARY:

The Social Media Manager is responsible for executing the brand's day-to-day social media strategy by publishing content, engaging with audiences, monitoring trends, and supporting content production across social platforms. This role focuses on creating and managing engaging social content, identifying viral and cultural opportunities, collaborating with internal teams and influencers, maintaining content calendars, and tracking performance metrics to optimize engagement. The position also ensures brand standards, legal compliance, accurate content tagging, and effective community management while escalating issues and insights to appropriate teams.

WHO WE ARE:

At UP Entertainment, we believe that quality entertainment with uplifting and inspiring stories has the power to positively impact hearts and change our world. Our core purpose is to UPlift Someone. UP Entertainment is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite, and streaming platforms. Brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico.

UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos.

We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared.

Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them.

Like buffalo, we run unified toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption.

You are a creative, organized, and data-driven social media professional with a passion for building engaging digital communities and creating content that resonates with audiences. You thrive in a fast-paced environment, balancing day-to-day social publishing with real-time community engagement while staying ahead of emerging trends, cultural moments, and competitor activity. You collaborate effectively with cross-functional teams, creators, and influencers to bring compelling content to life, and you're comfortable using analytics to measure performance and optimize results.

Detail-oriented and proactive, you excel at managing content calendars, publishing workflows, metadata, and link tracking while ensuring all content aligns with brand standards, governance, and legal requirements. Strong communication skills and sound judgment enable you to surface audience insights, elevate issues when needed, and help shape meaningful social media experiences.

• Manage social publishing and real-time engagement across social platforms and channels.
• Implement best practices across social media and digital touchpoints including identifying trends and performing social listening (competition).
• Fully execute new ideas and leverage viral moments, trends and cultural opportunities rooted in editorial strategy.
• Produce short‑form video, polls, image‑based memes or other types of digital and social media content on a daily and weekly basis to feed our social media channels aligned to brand goals and fan interests.
• Actively seek out and…