Digital Marketing Analyst, SR (1147157

Location: Atlanta, GA

Salary: $ USD Annually - $ USD Annually

Are you a data-driven digital marketer who thrives on driving growth, increasing engagement, and turning digital activity into measurable business results? We are seeking a Senior Digital Marketing Analyst to lead digital growth initiatives across multiple channels and help connect customers with innovative products and solutions.

• Develop and execute digital growth strategies aligned with business objectives.
• Manage and optimize campaigns across paid search, paid and organic social media, industry platforms, and emerging digital channels.
• Drive qualified traffic, engagement, lead generation, and online conversion opportunities.
• Support eCommerce growth through digital promotion, online customer journey optimization, and conversion improvement initiatives.
• Partner with product marketing, sales, engineering, analytics, and agency teams to improve customer acquisition and engagement.
• Identify, test, and scale new digital growth opportunities, platforms, and tools.
• Leverage analytics and insights to optimize performance and improve ROI.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital marketing, performance marketing, digital growth, or eCommerce.
• Strong understanding of B2B digital customer journeys and online buyer behavior.
• Hands-on experience with:
  • Google Ads and paid search
  • SEO/SEM tools (SEMrush or similar)
  • Paid and organic social media marketing
  • Digital analytics and performance reporting
  • eCommerce and digital merchandising initiatives
• Proven ability to work effectively across cross-functional and matrixed organizations.
• Strong project management, communication, and stakeholder management skills.
• Experience with in industrial, manufacturing, electronics, engineering, or distribution-focused industries.